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Posts Tagged wpp

Dell and WPP: Will DaVinci Work?

When an ailing computer company which has lost a lot of its shine teams up with one of the leading ad agency groups, WPP, to form a new marketing agency called DaVinci to spend $4.5B in marketing money, I am, naturally, more than a little skeptical. Consolidating adspend under one roof makes sense sometimes; it [...]