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What Tibet and Carrefour Can Teach Us About the Chinese Internet

By on Friday, May 9th, 2008 | 14 Comments

When the western media and some outside observers talk about “Angry China”, they really miss out on the real story, and even the real questions which need to be asked. For instance, how do very large groups of people, who at least on the surface, have nothing to do with each other, organize in large [...]

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Business Implications for Social Marketing

By on Monday, April 7th, 2008 | 2 Comments

There is a whole brave new world for social marketing which is unfolding and which, so far, has caught many businesses off-guard. A good part of the reason for this is because many corporate marketing departments are managed by people who cut their teeth when TV, radio and print were the main ways to reach [...]

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Creating Value In the Digital World, and Bringing It to the Real World

By on Tuesday, April 1st, 2008 | 2 Comments

One of the great challenges in the digital world is: “How to create value?” People are spending more and more time online, and are moving to a mobile Internet, which has been attested to by the success of Apple’s iPhone platform. But spending online has lagged behind, especially in China, where advertising has been slow [...]

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Chinese Face, Chinese Heart Part I

By on Thursday, January 24th, 2008 | 3 Comments

One of the frequent questions I run into in China is how western Internet companies coming into China should position themselves for growth in China. Should they try to be western, or should they try in the shortest possible time, try to become Chinese, hiring Chinese for their local staff and management? Under what circumstances [...]

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Biz Opportunity: Rolling Up and Franchising China’s Internet Cafes

By on Thursday, October 11th, 2007 | 15 Comments

In my previous post, I talked about the dark side of China’s Internet cafes. I was surprised at how quickly I got responses to the posting; there were more than six comments in less than two hours. Now, I would like to talk about a business opportunity in China’s Internet cafes. One of the biggest [...]

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Is The Future of Advertising In Entertainment And Social Networks?

By on Monday, September 24th, 2007 | 15 Comments

A while ago, a friend of mine who works in a 4A ad agency in Beijing said to me: “You think we’re all dinosaurs, don’t you, and that Google is going to own the whole advertising scene?” I’m glad he challenged me, because he forced me to think things through on a deeper level as [...]

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Alibaba Chooses Google Over Baidu For Main Advertising Partner

By on Thursday, August 30th, 2007 | 8 Comments

Alibaba has chosen Google China as its main advertising platform partner for its online advertising service Alimama over Baidu. Alimama provides roughly the same advertising campaign targeting and service delivery capabilities to advertisers as Google’s Adword service worldwide, with the biggest difference being that Alimama is targeted at the Chinese domestic audience. Alibaba had been [...]

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Chinese Language Requirements, the HSK, and Senior Positions in China

By on Tuesday, August 14th, 2007 | 12 Comments

Until very recently, Chinese language qualifications were not considered a deal-breaker for senior positions in China. For the most part, US and European employers assumed that a person of Chinese extraction had some degree of fluency in Chinese, and could communicate with other Chinese in China. This all changed when Goldman Sach’s proposed appointment for [...]

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Visualizing the Internet and Online User Behavior

By on Tuesday, August 7th, 2007 | 3 Comments

One the things which has been interesting to me are visual maps of the Internet, which show the main websites, and usually, how much traffic they attract. One of the leaders in measuring Internet usage all over the world, and in Asia-Pacific, is Comscore, which recently prepared a report on Asia-Pacific Internet usage. Today, we [...]

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