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Posts Tagged ogilvy


My Wish List For The CNNIC Report

The biannual China Internet Network Information Center (CNNIC) report covering the first half of 2008 has been released (in Chinese) and is now available. The Ogilvy China Digital Watch website has provided an excellent job of capturing the main points in English. The most salient point of the report is that China now has 253 [...]

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Creating Value In the Digital World, and Bringing It to the Real World

One of the great challenges in the digital world is: “How to create value?” People are spending more and more time online, and are moving to a mobile Internet, which has been attested to by the success of Apple’s iPhone platform. But spending online has lagged behind, especially in China, where advertising has been slow [...]

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Advertising On The Three Screens and New Business Models for China

In technology marketing parlance, the three screens refer to the television screen, the PC screen and the mobile phone screen. Most marketers and advertisers now recognize that more eyeballs and viewing time are going to the PC screen, and even more will soon go to the mobile phone screen, and the question they are asking [...]

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Ogilvy Mindshare Report on Chinese Consumer Behavior

I just came across this Ogilvy Mindshare report on Chinese consumer behavior which goes beyond the normal reports which cover exclusively the Tier 1 cities. This one also covers the tier two and three cities, which are becoming increasingly important for marketers. According to the report, consumers are still frugal, and are reluctant to go [...]

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Wanted: A New Kind of Ad Agency Warrior

Readers know that I have spent quite some time thinking about how the Internet and online advertising will affect the whole overall advertising industry. A recent post on Ogilvy China Digital Watch made me think more about how some of the changes the rapid rise in online advertising spending will affect the advertising industry as [...]

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Online Ad Exchanges Are the Next Stage of the Long Tail

Microsoft’s recent purchase of online ad market platform AdECN Exchange highlights the rise of neutral ad market platforms as a new venue for the buying and selling of ads between content publishers and advertisers. Online ad market platforms represent the next stage, or second generation, of ad networks. The first generation was represented by Google [...]

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