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Business Implications for Social Marketing

There is a whole brave new world for social marketing which is unfolding and which, so far, has caught many businesses off-guard. A good part of the reason for this is because many corporate marketing departments are managed by people who cut their teeth when TV, radio and print were the main ways to reach [...]

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Is The Future of Advertising In Entertainment And Social Networks?

A while ago, a friend of mine who works in a 4A ad agency in Beijing said to me: “You think we’re all dinosaurs, don’t you, and that Google is going to own the whole advertising scene?” I’m glad he challenged me, because he forced me to think things through on a deeper level as [...]

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