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    China Marketing: Think Deep, Not Big, and Add A Twist

    One of the things which I frequently hear from first-time visitors to China is that “It is so big!” Sometimes, I hear this even from Texans, an American state which takes pride in being bigger than almost any other state, with the exception of Alaska. Westerners are not the only ones to fall victim to [...]

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    Advertising On The Three Screens and New Business Models for China

    In technology marketing parlance, the three screens refer to the television screen, the PC screen and the mobile phone screen. Most marketers and advertisers now recognize that more eyeballs and viewing time are going to the PC screen, and even more will soon go to the mobile phone screen, and the question they are asking [...]

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    How Chinese Use Their Mobile Phones

    Last night (Sept. 3) I attended the Mobile Users Panel held by Mobile Monday in Beijing. This event was held at the Radisson Hotel. This event was the evening part of the Wireless Developer Forum sponsored by Sony Ericsson and Nokia. I always like to listen to how users use new technology products and services. [...]

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