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Posts Tagged marketing


Google, Baidu and Search Engine Optimization in China

Search engine marketing is the main engine behind Google’s rise as a major online media player, and the product it is offered in is Google Adwords, which allows advertisers to directly target their online ads by selecting keywords, and then targeting them to relevant search results pages and to published pages (using Google’s publisher’s network, [...]

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What Tibet and Carrefour Can Teach Us About the Chinese Internet

When the western media and some outside observers talk about “Angry China”, they really miss out on the real story, and even the real questions which need to be asked. For instance, how do very large groups of people, who at least on the surface, have nothing to do with each other, organize in large [...]

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Is Twitter the American QQ?

Unless you have been living under a rock for the past six months, you have probably heard of Twitter. Developed with Ruby on Rails, it has now hit the big time, with many companies offering client versions of Twitter, so that you don’t have to keep the Twitter web page open to record your deepest [...]

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Business Implications for Social Marketing

There is a whole brave new world for social marketing which is unfolding and which, so far, has caught many businesses off-guard. A good part of the reason for this is because many corporate marketing departments are managed by people who cut their teeth when TV, radio and print were the main ways to reach [...]

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China Marketing: Think Deep, Not Big, and Add A Twist

One of the things which I frequently hear from first-time visitors to China is that “It is so big!” Sometimes, I hear this even from Texans, an American state which takes pride in being bigger than almost any other state, with the exception of Alaska. Westerners are not the only ones to fall victim to [...]

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Asking the Right Questions Before Diving In

A good way to find out how sharp a person is to listen carefully to the questions they ask. Smart people ask very sharp questions which cut right to the core of an issue, while less astute individuals kind of dance around the edges. Smart entrepreneurs ask the sharpest questions because often the success of [...]

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Advertising On The Three Screens and New Business Models for China

In technology marketing parlance, the three screens refer to the television screen, the PC screen and the mobile phone screen. Most marketers and advertisers now recognize that more eyeballs and viewing time are going to the PC screen, and even more will soon go to the mobile phone screen, and the question they are asking [...]

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There Are Chinese, Then There Are Chinese

For many westerners and western companies, it’s hard to figure out why some Chinese have gone to the US for their graduate degrees, worked at name technology companies such as Intel and Microsoft, then come back to China, their homeland, start their own businesses, and fall flat on their faces. How is this possible? They [...]

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Is It Possible For A Western-Managed Business To Succeed In China?

China’s increasingly important global role means that more and more businesses are coming to China. While there has been a significant presence among multinationals for nearly 30 years, now companies are coming in at earlier stages. Now some startups are even choosing to start in China instead of Silicon Valley. This trend has been encouraged [...]

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Has The Tipping Point Tipped?

Ever since its publication, The Tipping Point, by Malcolm Gladwell, has captured the imagination of marketers and PR people all over the world. Basically, the book argues that ideas are spread by different groups of people, and that some have more influence than others in helping an idea to spread. For marketers and PR people, [...]

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