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Posts Tagged marketing


Why The Next Wave of China Startups Will Be Based Outside China

Most business people think that having a presence in China to reach the Chinese market is necessary. Not necessarily.

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China Patents: When Top Down Doesn’t Work Anymore

Selling IP and patents successfully in China requires an on the ground presence and some patience. Make sure that you know what you are doing.

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Chinese Companies Going Out, And The New Patent Wars

For the past five years, the Chinese government has been encouraging Chinese companies to set up a foreign presence. In Chinese, this policy is known as 走出去 or “going out”. There are several reasons for this: Chinese companies are predominantly low on the value chain, and are mainly in manufacturing. There is comparatively little value [...]

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Event: Your Digital Day in Hong Kong

ADMA (Asian Digital Marketing Association) is hosting an event on Thursday October 16 at Hong Kong’s Cyberport called Your Digital Day. I will be participating in a panel talking about advertising trends and standards in China and Asia, and how they are developing. The moderator of the panel will be David Ketchum. The panel will [...]

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Why China Won’t Throw A Lifeline To The West

Image via Wikipedia With all the chaos on world’s markets, it is easy to overlook developments in China. The biggest piece of Chinese domestic news is the decision to give limited rights to land use to China’s farmers. This decision came out of the Third Plenary Session of the 17th Party Congress of the Chinese [...]

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MySpace China Loses Out To Local Competition

The story of western social network sites losing out to local Chinese competitors continues; this time MySpace China joins the list as its CEO Luo Chuan makes it official that he is going to leave to join a local online video startup. Although it is a well-known fact that local management teams need to be [...]

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The Value of Independent Statistics for Online Media in China

Victor Koo, CEO of Youku, recently wrote an article, Internet Measurement in China: How to Get Out of the Dark Ages, where he highlighted the major challenge for Internet companies in China: the lack of reliable metrics for performance measurement. In the article he talks about how even some VCs in China still rely on [...]

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My Wish List For The CNNIC Report

The biannual China Internet Network Information Center (CNNIC) report covering the first half of 2008 has been released (in Chinese) and is now available. The Ogilvy China Digital Watch website has provided an excellent job of capturing the main points in English. The most salient point of the report is that China now has 253 [...]

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American Astroturfing vs. Chinese Astroturfing

The definition of astroturfing, according to Wikipedia is: a neologism for formal public relations campaigns in politics and advertising which seek to create the impression of being spontaneous, grassroots behavior, hence the reference to the artificial grass AstroTurf. The goal of such a campaign is to disguise the efforts of a political or commercial entity [...]

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The PR Problem for Chinese Online Public Relations Firms

Several days ago, Sam Flemming of CIC, a Shanghai-based online reputation management company pointed me to a news article on Business Week called “Inside The War Against China’s Blogs”. The article specifically highlighted a company called Daqi.com (in Chinese the name means “Big Flag” which has a certain nationalistic appeal), and cited a case in [...]

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