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Posts Tagged iwom


Business Implications for Social Marketing

By on Monday, April 7th, 2008 | 2 Comments

There is a whole brave new world for social marketing which is unfolding and which, so far, has caught many businesses off-guard. A good part of the reason for this is because many corporate marketing departments are managed by people who cut their teeth when TV, radio and print were the main ways to reach [...]

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Advertising On The Three Screens and New Business Models for China

By on Saturday, February 16th, 2008 | 5 Comments

In technology marketing parlance, the three screens refer to the television screen, the PC screen and the mobile phone screen. Most marketers and advertisers now recognize that more eyeballs and viewing time are going to the PC screen, and even more will soon go to the mobile phone screen, and the question they are asking [...]

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