The China Vortex

Several days ago, a different kind of earthquake happened in China in the telecoms field. Unlike the Sichuan earthquake which took so many lives and caused so much damage, this shakeup was not unexpected. It’s ramifications will be large, if not huge, and it’s worth going into some depth to get a deeper understanding of how this change will affect the development of mobile usage of the Internet in China.

Before leaving the Sichuan earthquake as a subject, I would like to point you to this excellent slideshow by CIC Data (h/t to Tangos Chan) which shows how China’s grassroots social media has helped in the disaster rescue and recovery process.

China’s New Telecom Landscape

The main points of the new joint interagency government announcement by the MII (Ministry of Information Industry), NDRC (National Development and Reform Commission) and Ministry of Finance (MOF) are phrased as an opinion and encouragement. (Note: When you get two government ministries and one super-ministry “encouraging” you this way, you do what you are encouraged to do, even if you are China Mobile and have the largest single-country number of subscribers in the world. After all, this is China, not the US, where big corporations tell Congress and the executive through lobbyists and lawyers what they want and are willing to do, and then sell it to the American people through the media as “being in the best interests of the people”.)

The main points are:

• China Telecom is “encouraged” to acquire the CDMA business of China Unicom
• China Unicom and China Netcom are encouraged to merge
• The basic telecom service of China Satellite should be merged into China Telecom
• China Tietong (part of the railways infrastructure and the third fixed line operator after China Unicom and China Netcom) is to become a wholly-owned subsidiary of China Mobile

All six operators (China Mobile, China Telecom, China Unicom, China Netcom, China Satellite and China Tietong) have been asked to separately submit their implementation plans to the relevant ministries where they will be encouraged (again) to reconcile their different plans and agree on a schedule. Once this is completed, the Chinese government will then announce the granting of the three 3G licenses and which operators they will go to.

Following the reorganization, there will be three companies left, which meshes perfectly with the number of 3G licenses to be granted by the government. There will be one license granted for each of the new 3G technologies: TD-SCDMA (China’s natively-developed standard), CDMA2000 and WCDMA. Current opinion is that China Mobile will get the TD-SCDMA license, with China Unicom and China Telecom getting the other two foreign technology licenses.

Reaction

The immediate reaction on the HKSE, where China Mobile, China Unicom, China Netcom and China Telecom are listed was unfavorable to China Mobile, the giant in the mobile sector in China. Goldman Sachs issued a sell rating on China Mobile.

You can bet that the six companies will be burning the midnight oil to complete and submit their implementation plans so that they can get the 3G licenses as soon as possible, which should be sometime within the next 3-6 months. Most likely it will not happen before the Beijing Olympics, even though the network infrastructure is there, simply because there is a lot of training and testing to be done.

My Take

This change marks the end of the first stage of the rollout of mobile phone services in China. While China has the largest single-country number of mobile subscribers, most people use mobile overwhelmingly only for voice and SMS services. From a business standpoint, China’s telecom industry has been in a wait-and-see mode for the past two years.

This second generation, or next stage of mobile services will be about a renewed rollout and introduction of more data services, and the more important metric for the operators will be ARPU (average revenue per user) instead of number of subscribers. So please, let’s stop talking about number of subscribers, and let’s talk about ARPU instead from now on.

ARPU will be the real metric to measure the performance of the three operators. I say “It’s about time!”

This change opens crack and opportunities for investment and new players, and gives more choices to Chinese consumers. China Mobile, the industry leader in mobile services, has continued to expand the number of subscribers, having the world’s largest number of subscribers in one country, with more than 500M. China Unicom has been playing catchup because it started as a CDMA service provider (as opposed to China Mobile’s GSM) and although it also later entered the GSM field. The small independent mobile operators such as Tom.com, Linktone and KongZhong have all languished because China Mobile was seen as the dominant player which wanted to completely dominate the platform and application-level services. While it would be a real challenge for those companies to claw their way back to health, venture capital and private equity firms can now look more favorably at the next generation of mobile services, which will no longer be as dependent on a single mobile provider, since there are now three choices available, and they will differentiate on the basis of how they cooperate with service providers and services they offer to Chinese consumers.

In order for Chinese startups to survive and prosper, they will increasingly differentiate themselves on their business and execution skills instead of just technology. Good management will be key.

It goes without saying that Apple’s iPhone will be the most high-profile beneficiary of the change, since it will have two other mobile operators to talk to besides just China Mobile. Instead of just having a loyal base of hacked iPhone users in China, Apple will have a chance to test its vision of the mobile Internet with Chinese users.

The major handset makers such as Nokia, Sony-Ericsson and Samsung will also want to test their application services among Chinese users, and will have greater chance of reaching them.

There are many opportunities in search and display advertising, and subscription-based services. Most of these opportunities are not infrastructure-related, but service- and tool-related. I will talk about some of these opportunities in the future.

While this is a short-term setback for China Mobile, it will ultimately help the company because instead of becoming a lazy monopolist offering bad services, it will have to compete on service. This will make the company more competitive when China starts planning seriously for 4G.

I give the plan an enthusiastic “thumbs-up”!

This is a good example of central planning working to help competitiveness, and in favor of consumers.

It would be nice if, ahem, other countries with large consumer markets, took a closer look at this move and how it helps competitiveness.

Technorati Tags: 3G, advertising, arpu, BBS, cdma, cdma2000, China, chinamobile, chinanetcom, chinatelecom, display, earthquake, gsm, internet, policy, search, sichuan, td_scdma, telcos, telecom, US, wcdma

I have written a guest post on Web-Strategist.com, Jeremiah Owyang’s personal blog, called The Chinese Internet Becomes A Platform For Grief.

Hope you find it informative.

Technorati Tags: China, chinavortex, earthquake, internet, media

Following the Sichuan Wenchuan earthquake, it has been very interesting to watch how the Chinese government and people have reacted, and how many western observers have reacted. For the first time in Chinese history, the Chinese government has ordered that Chinese flags have to be lowered to half-staff, for three days from May 19-21. What is most significant, is that this is the first time that the flag has been lowered for ordinary civilians in Chinese history, ever.

China has always had a larger population than other countries, and the country has had very bloody periods in its history. Some 20M Chinese were killed in the 19th century during a civil war, the Taiping Rebellion, and possibly another 20M were killed in WWII, when Japan invaded China. Millions also died because of bad political policy decisions in the 1950s and 1960s, which reached their culmination in the Cultural Revolution.

Unlike in Washington DC, where you can find war monuments to Americans killed in WWII, the Korean War and the Vietnam War, there are no war memorials to Chinese soldiers or civilians killed in these wars, or to any who died as a result of bad government policy decisions. For the most part, they have just become unknown individuals who died and are now forgotten.

This is why the decision to lower the Chinese flag for ordinary civilians is so different and marks a break with the past. For the first time in its history, the Chinese government is saying that it is OK to mourn for ordinary civilians. This did not happen during the Tangshan earthquake, which killed some 450,000 civilians in 1976, or in 1989, or even so much during the SARS crisis of 2003.

For the first time, a Chinese government has embraced the idea that any human life, even that of ordinary human lives, has value. Actually, this is a very western concept, and is a very important step on the road to democracy. Is this not a valuable change in China’s reforms and opening up? This will make it that much more difficult for any Chinese government to dismiss the value of any Chinese lives which are lost in the future, whether they are due to natural disaster, or war, or for political reasons.

The Chinese government and party have activated their media, and issued an edict that entertainment websites should shut down over the next three days, entertainment programming should be curtailed, along with three minutes of mourning each day.

This move immediately attracted strong criticism from many members of the Twitterati in the US who, to put it frankly, have embarrassingly little understanding of China, and continue to see China in over-simplified black and white stereotypes, as you can see in this feed from Robert Scoble’s Friendfeed account.

When I think that the people who have Friendfeed accounts represent smart, well-educated, tech-savvy people, and they say these things, I just get depressed. The stereotypes and distrust of China just run so deep.

I get a very different view simply because I read Chinese, and I know what many Chinese say and think on the Internet, where people have much more latitude to express themselves than on TV and the print media. Sure, the government has an agenda and is spinning and exploiting this to make themselves look good. And in some ways, they are doing it in a clumsy way. But the government is now accountable to protect the lives of ordinary Chinese.

After 9/11, the US government claimed all kinds of special powers, including surveillance wiretaps, the need to kidnap and torture terror suspects, and the need to invade Iraq because the government of Saddam Hussein had weapons of mass destruction, and the government needed to keep these weapons from falling into the hands of terrorists. If there is one thing we can learn from all tragedies, it is that all governments have agendas, and they will exploit every opportunity to push their agendas in the event of a tragedy.

But it does not mean that the original intent should be completely dismissed out of hand as the actions of a dictatorial regime.

Maybe I’m asking too much, but can some people, Americans especially, try to look at China through the eyes of the Chinese, and not always try to scare and frighten other Americans into asking what the “rise” of China means to the US and the west? Is it too much to think or ask that maybe, just maybe, Chinese don’t spend everyday plotting how to steal their jobs and turn America into a third-world economy? And that maybe, they are just ordinary people who are trying to get along in life, and raise their child and get him/her in a good school, and buy a house? And that the government is far from perfect, but it has allowed ordinary Chinese to have a much better standard of living than before, and is now, for the first time, beginning to care for and mourn the loss of ordinary civilian lives?

There’s a very simple rule: If you reach out and treat people like friends, they tend to act like friends, and if you treat them suspiciously, they become enemies.

In the beginning, it’s hard to reach out and trust people you don’t know well as friends because they seem so foreign and different, but it’s always works out better in the end.

UPDATE 5/20/08: I was interviewed by Christine Lu of China Business Network about this article and you can read that interview here. This article is also referenced in a blog article for the Guardian (UK).
EastSouthNorthWest has an article about how the Central Publicity Department, which is a Chinese government and party organ in charge of making sure that the official line is carried in the Chinese media, dealt with the earthquake crisis.

Technorati Tags: China, democracy, earthquake, internet, media, mourning, print, sichuan, TV, US, wenchang, western

Chang-Won Kim, who publishes the Web 2.0 Asia blog, recently commented on my article about China’s BBSes, and questioned whether the BBS would indeed become the future of social media in China.

Here is what Mr. Kim says:

In short, the article said:
Much of Chinese internet = BBS
Often the Chinese “group thoughts/activities”, such as the recent (rather unfortunate) “Angry Chinese” incidents, get organized on these BBSes
Chinese’ love of BBS might have come from distrust of traditional media
Outsiders have not figured this out
But the very last part of the article kind of made me scratch my head:
So, BBSes are the real social media marketing tool, and as usual, the Chinese are ahead of everyone else, but just haven’t figured out that part themselves. While the west talks about social media and Web 2.0, China has had a version of it for the past ten years. It may not be pretty, but it works.

Does the fact that BBS is so popular in China today mean a) BBS is the right platform for social media and b) BBS will remain as popular in China for the coming years? I’m not very sure about that, at least using the Korean market as a “canary in coal mine” example.

a) Is BBS the right platform for social media?

If we define “social media” as the collection of unique, diversified individual voices, I don’t think BBS is the optimal platform for social media activities - on the contrary, BBSes can often lead to group thoughts and monoculture, where the agenda is largely driven by big voices.

b) Will BBS remain popular in China for the coming years?

In Korea, we have a popular BBS/forum service in “Daum Cafe”. Three or four years ago, Daum cafe was arguably THE most popular service for Korean netizens. Today, Daum Cafes are still doing pretty okay I guess, but are definitely not the most popular daily web destination as they once used to be. Over the last several years, Daum Cafe has given much way first to minihompies, and later to blogs.

The problem of Daum Cafe as a BBS-type service was that it wasn’t as much focusing on individuals. On BBSes and forums, usually it’s difficult to keep track of the messages users left on different spaces and the subsequent comments left by other users. It’s also difficult to put one’s personal identity to the page that collects all his postings (”My page”), just like a contributor’s personal page on Wikipedia is rarely visited (many people don’t even know such pages exist). People like group activities too, but basically people are individualistic. Users want to have “their own site” where they have all their content under a specific URL which they can use as personal brands.

I would like to stress that I don’t think of the BBS as the future of social media, I can’t see that far ahead. But along with IM clients like QQ and MSN, it certainly does bring in the highest amount of traffic volume on the Internet in China. And regrettably, it is, for the most part, neglected by marketers and journalists for gathering information on what Chinese are thinking and talking about.

Mr. Kim freely admits to using the Korean market as a reference point for his conjecture about how the Chinese market may develop, talking first about how Daum was very popular as a BBS in Korea several years ago, but has now fallen off in popularity. He seems to suggest that the popularity of BBSes will eventually fall off in China; it’s just that no one quite knows what will replace it. He also suggests that BBSes are subject to “groupthink” much more than blogs, which are more about individual expression. As Chinese society becomes more open and individualistic, he suggests, then the need for BBSes will gradually fade.

I would beg to differ.

I think of BBSes as the electronic equivalent of the town square. The town square is always the place where people would go to gossip, share information, and shop. This is what most Chinese do when they go to the BBS. Sometimes they are looking for specific information about buying a home or a car, there are BBSes for this. Other times they are looking to complain about something unfair happening to them, there are BBSes for this. And so forth and so on.

Then sometimes, the BBS is the place where they turn to when they are unhappy with something, such as the recent issues with the Olympic torch relay and Tibet demonstrations in the west. When this happens, the BBS is where they turn to in order to vent their personal feelings because, for the most part, there is less Chinese government influence in the private BBSes and they can speak and organize more freely. When this happens the BBSes become the digital Tiananmen Square, places where the Chinese gathered to show their displeasure on two occasions in the 70s and 80s.

Now, instead of going to Tiananmen Square, they go to their BBSes.

China now has the largest number of blogs in the world, and blogs are the venue for personal expression. With more than 25M Chinese blogs, they are not short of opportunities for personal expression. I tend to think of social networks like Facebook and Xiaonei as social networks for people who want to meet others, but don’t have enough to say to maintain a blog. Instead, they provide a wealth of information about themselves, hoping to link up with others who may find them interesting and appealing, and to find others with shared interests.

Mr. Kim seems to suggest that since South Korea is more developed and more open as a society than China, the Chinese Internet will eventually follow developments in South Korea. While China has closely followed some South Korean trends such as online gaming and in mobile devices, there are some areas where it is still very different.

For one thing, South Koreans seem much more willing to reveal their true names and identities online than Chinese. Cyworld, a fantasy world where virtual tools can be made and sold, was a huge success in South Korea, but it failed miserably in China.

In every case, the Internet closely mirrors the values of a society, and the choices it makes. The choices made by Chinese are still very different from South Koreans. It remains to be seen whether they will more closely resemble each other, or grow further apart. I suspect that they will grow further apart as their societies develop differently.

Technorati Tags: BBS, blogs, China, Cyworld, Daum, groupthink, im, internet, Korea, msn, qq, web2asia

One of the great challenges in any relationship is about establishing the right tone of dialogue. Should it be friendly, adversarial, competitive, or something else? Can the two parties be constructively critical, or will they just be critical? Can they listen to each other without becoming overly offensive and/or defensive?

Just about the only thing more difficult than setting the right tone of dialogue, is setting a new tone for a new conversation when the old tone of dialogue no longer works, if only because the underlying dynamics has changed. If there was one thing which came clear through my article criticizing the Economist’s Angry Chinese article, it was that this was something which needed to be examined more closely and discussed more openly, if only because the article attracted a large number of readers and comments (34 at the time of writing).

At the heart of the problem is how to break through outdated stereotypes about China. I, for one, believe that its time to get past criticizing “China” and to start being critical about China. Many western media experts and journalists tend to think that Chinese need to be separated from the Chinese government, and become more outspoken about the shortcomings of the Chinese government, believing that only when this happens, will China become a more open society. If they speak out in support of Chinese government policy over Tibet for example, they are quickly dismissed as government-supported actions, or being not aware of Chinese government-sanctioned policies in Tibet. In fact, it is far more likely that the positions of most of the Chinese population will harden in the face of criticism from the west and the western media. Instead of making it easier to reach a compromise, it actually makes it more difficult.

The fact is that the official Chinese media, even though it is state-controlled and monitored, frequently is very open in its criticisms of some government policies. There is a huge number of magazines and newspapers, and all of them now have to attract readers in order to justify their existence as businesses. If you are not reading it already, you should read Danwei just to get an idea of how much Chinese society has changed. Just keep in mind that what Danwei is able to cover is just a small snapshot of what is happening in modern Chinese society.

This is not to say you can say anything in the Chinese press. There are limits, and the Chinese frequently talk about “stepping on the red line” for violating government ground rules. Part of the role of those working in the media is to know exactly where that red line is, because it sometimes moves.

A very interesting development is the rise of the Chinese Internet, as increasingly large portions of the population depend on it for information, trusting it more than the traditional media. Sometimes this means that some of the wildest rumors spread much faster in China than in the west. It is possible to make the case that there is free speech in China, and that it exists in parts of the Internet. But often this free speech is closer to the analogy of the man who falsely shouts “fire” in a packed movie theater. This kind of free speech is unfortunately, more than unproductive, and is sometimes used to whip people into a frenzy. This happened with recent coverage of western media coverage of the Tibetan situation. When the Chinese became angry, many in the western media were taken aback at the scale of the reaction.

Part of this can be ascribed to the power of the Internet and mobile networks in spreading information and rumors.

Welcome to the power of the Chinese Internet.

The problem many western editors make is that they seem to want Chinese to cross the red line, then when it happens, they can use hold it high as an example of how authoritarian China is. This is an overly simplistic view of Chinese society which tries to reduce everything to black and white terms. In an increasingly complicated world, it’s not enough to reduce important relationships to overly simplistic terms, this will only make things worse and set the stage for future misunderstandings which may have tragic consequences for everyone.

Fortunately, there is some dialogue going on, and there are some very smart people who are devoting themselves to discussing these very real and important issues, and are setting the groundwork for a new and more constructive dialogue.

On the English-language side, some of the more interesting websites are:

• EastSouthWestNorth
• Danwei(for coverage of the contemporary Chinese media scene, complete with constant updates on moving red lines)
• The China Business Network(mainly covers business but also includes cultural issues
• James Fallows (I also enjoy his coverage of technology
• The Washington Note(This website proves that something intelligent can come from the global capital of spin

If you want to keep on top of developments in China, these sites will keep you informed.

And of course, there is the China Vortex. You are always welcome here.

Technorati Tags: China, Chinese, culture, government, internet, media, news, Tibet

Unless you have been living under a rock for the past six months, you have probably heard of Twitter. Developed with Ruby on Rails, it has now hit the big time, with many companies offering client versions of Twitter, so that you don’t have to keep the Twitter web page open to record your deepest thoughts, which you can share with your community/ies.

Technically speaking, there is not a whole lot of difference between Twitter and many other IM clients, including Tencent’s QQ, the immensely popular Chinese IM client. If there is any difference, it is that Twitter makes it possible for dispersed communities to keep track of each others’ activities. In contrast, the IM clients are mainly Web 1.0 tools which enable people to find and contact each other to meet offline. QQ, for instance, is a great enabler for that popular activity which we shall call “dating” in China.

The difference between Twitter and the Web 1.0 IM clients is not so much in the technology, as in the way people handle relationships. Put simply, the lines between offline and online relationships are blurring, and in many cases, more people spend more time online than they do offline. For this reason, their online communities are gaining value, and in a few cases, are assuming primary value, while their offline relationships become secondary.

This was not the case for most of the Web 1.0 IM clients.

From the business perspective, this means that businesses will have to pay even more attention to what is going on online, as I have mentioned in my previous post.

In China, many people do not have email addresses, instead they rely on QQ ID numbers to identify each other. Walk into any Chinese working area (including Starbucks and any other area which provides free Wifi) and chances are you will see that almost every screen has a QQ or Windows IM client window open.

And they are using it for business, not just personal gossip.

So, the ultimate test of whether Twitter becomes the American QQ is whether American’s use it for business, not just social chatting.

If that happens, the American Internet will suddenly look a lot more like the Chinese Internet.

Technorati Tags: American, business, China, client, community, dating, email, im, internet, marketing, qq, relationships, rubyonrails, Starbucks, tencent, twitter, US, wifi, windows

Environmental experts paint a bleak picture of the future when the subject comes to global warming. Now, it turns out because of the rapid increase in energy needs in China, what were originally worst-case scenarios for global warming will now, almost surely, turn into best-case scenarios.

This is because many of the decisions for new power plants and energy have been pushed from Beijing down to the provincial levels, and simply put, the provinces have more incentive to produce more energy than to decrease carbon emissions. What was a bad situation becomes much worse, not just for China, but for the whole world. While the US has previously been the world’s worst emitter of hydrocarbons, China is on the path to replacing the US to become a hydrocarbon emitting country on a much grander scale, and in a league of its own. This will lead to much greater condemnation of China in the international press and also in China’s more vocal domestic arena of public opinion which uses the Internet as its main venue.

Richard Carson, a professor at the University of San Diego, is the leading expert on China’s carbon emissions, and he has co-authored a paper on his measurements and forecasts for carbon emissions based on his on-the-ground work in China. You can read about it here.

Technorati Tags: carbon, carbonemissions, China, emissions, energy, environment, internet, planning, pollution, scenario, US

One of the most popular cliches in the west about China is that Chinese are generally good and reasonable people, but when it comes to nationalism, they are unreasonable. On the political level, national sovereignty is not negotiable, and when it comes to business, you need to realize that nationalism is a wildcard, and can throw a monkey-wrench into your best-laid plans. Put into this context, the 2008 Beijing Olympics is all about righting past wrongs, and showing that China is now an equal, maybe even a leader, in the world stage.

Like all bad cliches, this cliche contains a kernel of truth.

In my previous article, I mentioned why it’s so important for any business to be successful in China, decisions must be made locally by local management; it cannot be micromanaged from the US or anywhere else. Established business sectors such as finance, banking, retail, and fast moving consumer goods (FMCG), all understand this very basic rule of international business.

In the venture capital field in China, there has been a large influx of companies and partnerships which have opened offices and partnerships in Beijing and Shanghai. These companies understand that good investment decisions must, for the most part, be made in China where the local partners can understand the business environment, the competition and perform the due diligence to make the right decisions. Smart decisions cannot be made outside China.

And even that is not necessarily enough. Now more companies are going into the Chinese tier 2 and 3 cities and they are realizing that Beijing and Shanghai have more in common with New York, London or Tokyo than with other Chinese cities.

So why do so many US technology companies continue to try to second-guess and micromanage their China local management?

This is a mystery to me, and I continue to be befuddled by it. How can intelligent people continue to make and repeat over and over again mistakes which others have made before?

And then, when the Chinese local management complains that they are not empowered, sometimes they dismiss it as the Chinese “going nationalistic”. Never mind that the people questioning the Chinese management in the US do not speak, read or write Chinese; never mind that the people coming into China spend only a few days on the ground in China and think that they have China “all figured out”, yet they continue to do this over and over again.

Does this make sense? Any sense at all? And should there be any surprise that leading US companies including Yahoo!, eBay and AOL have failed in China?

And yet, these people control the budget and resource allocation for China. Should there be any surprise at all that US Internet companies have not been able to be successful in China?

What value do these people contribute to the success of the business in China? I can’t see any. Then when the company fails, it isn’t because headquarters slowed down the decision loop; it’s because of “poor performance by local management”!

They have set up Chinese local management to be the fall guy even before they started!

If this thinking were only confined to Internet companies and startups in China, it would be bad, but in the overall economic picture, it wouldn’t be that important.

The problem for the west is that it isn’t.

It has affected the west’s popularity in Africa because China offers aid without strings attached. In the mainstream media in the west, this is depicted as a cynical attempt by the Chinese to curry favor with regimes which behave badly.

But could there be more to it than meets the eye?

Could it be that the Africans don’t like to have someone dictate loan and development terms from Washington DC, London or Paris, and setting performance benchmarks for them without understanding the context of development in their own countries and region?

And could it be that the real reason for the popularity of the Chinese is that for better or for worse, they have gone local, setting up their own businesses and factories in Africa instead of trying to dictate terms from Beijing?

Definitely this is something worth pondering…

Technorati Tags: africa, AOL, beijingolympics, business, China, ebay, economics, economy, internet, london, management, paris, US, washington, west, yahoo

China’s increasingly important global role means that more and more businesses are coming to China. While there has been a significant presence among multinationals for nearly 30 years, now companies are coming in at earlier stages. Now some startups are even choosing to start in China instead of Silicon Valley.

This trend has been encouraged by venture capitalists, who now give a premium valuation to companies based in China.

This raises a very interesting question: “Is it possible for a western-managed business to succeed in China?”

First of all, a few qualifications. While there are many western multinationals in China, most of them have heavily localized their staff and management. The general trend in these companies is to localize staff and management as quickly as possible without sacrificing necessary management skills in the process. So, for the most part, while they are western companies, they are largely Chinese-managed.

Since most of my work is with startups, I’ll drill down in this field. Now the trend is for more American startups to start in China, even though they may not see China as their main market. In the gaming field, for example, China has a huge pool of people with talent and experience in the gaming field. This means that there is a pool of people with talent in programming and art, and understand gaming culture. The areas where the local Chinese population are weak is in product management. Chinese tend to gravitate to managing other people; there is a serious attraction to being able to say that a manager manages x number of people. Product management is more about managing resources, and coaxing cooperation from different stakeholders in the organization. Naturally, this requires more in the area of soft skills. And soft skills are an area where most technical people feel less comfortable with, and generally do not do as well in.

And unlike in the US, product management people in China are generally expected to be much more technical. So there is a difference here.

Hence the shortage of good product management people.

Naturally, this gives an advantage to startups which have experienced product management people. One mainly western-managed startup in Beijing which is strong in this area is ECitySky.

What about other kinds of companies, and what about the market for talent?

It all depends on what you are trying to do, and what audience you are trying to reach.

One tendency in the Internet field is that as the technology tools become more mature, the technology plays second fiddle to product marketing and marketing. Since the Internet has had just as long a history in China as it has in the west, it is getting harder for an experienced technology person to differentiate himself purely on technical skills alone. Increasingly he has to bring soft skills to the table, especially team management skills, to the table to be seriously considered. This means that for most technical people in China, the opportunities are becoming fewer, especially when you consider their significantly higher costs.

On the management and marketing side, it becomes more important to know how to communicate with your main audience in China. If the audience you are trying to reach is mainland Chinese, this means you must be keenly aware of social trends, the different social groups in Chinese society, government policy, what the different groups are thinking about, and the dynamics affecting the different groups.

The only way to get a deep feel and grasp is to know the language on a native level, including speaking reading and writing Mandarin Chinese. Basically, you need to become local. Assistants, translators and PR agencies will only get you so far because they cannot provide the social context to digest and understand the raw data to make good business decisions.

And then, even if you have a native command of Mandarin, that is no guarantee of success. I sum it up this way:

• If you don’t know Chinese (spoken, reading and written) and have not lived long in China, you don’t even know what are the right questions to ask.
• If you speak, read and write Mandarin on a native level, but do not socialize with mainland Chinese except on special occasions, you may know what you don’t know. More importantly, the most capable and intelligent mainland Chinese will not join the startup, instead choosing to start their own startup, often competing with the company they just left. (I’m thinking of many American-born Chinese, Taiwan and Hong Kong Chinese-managed companies which claim to be Chinese, but do not include mainland Chinese who have grown up in China in their management ranks. For the most part, they do not trust mainland Chinese and in private meetings, it is not unusual to hear them complain about things in China. In my opinion, they are doomed from the start.)
• If you have a startup which breathes, by which I mean that management does not have an inner circle dominated by any regional group or background, and freely allows people into senior and executive management based on their creativity, communication skills and ability to execute, then your startup will have the greatest chance of success. This is because a startup depends on moving quickly, and rapidly adapting to changes and competition in the marketplace.

So, in my opinion, when you get past the government regulatory issues, which are slanted to favor Chinese-owned companies in some sectors (especially media, where foreign companies are not allowed), it really is not any harder in China than many other parts of the world.

The biggest barrier for many startups is to get the management right so that it does breathe. Management needs to set the right tone from day one.

The best management hires the best people, empowers them, and let’s them go. At that point, it’s no longer a western- or Chinese-managed company; it’s just well-managed.

Get that right and China’s your oyster.

Technorati Tags: , Beijing, China, Chinese, entrepreneurs, internet, language, management, Mandarin, marketing, product, siliconvalley, skills, staff, startups, talent, technology

When I read the first few paragraphs, I thought it might be a joke.

It read: “Oxford university’s latest professor is a top Chinese expert on mathematical finance who aims to understand how markets are affected by traders’ gambling and irrational risk-taking.” This was followed by: A new chair has been created for Xunyu Zhou at Oxford’s Nomura Centre for Mathematical Finance. Prof Zhou started his career at Fudan University, Shanghai, and he has spent the past 14 years at the Chinese University of Hong Kong. Prof Zhou has recently developed mathematical models of financial trading in uncertain environments. At Oxford he aims to focus on the way psychology and emotion affect decision-making and risk control. “It is fascinating to see how mathematical theory can bridge the gulf between finance and social science,” he says.

But when I saw that it was on the technology page of the Financial Times, I took a double-take, and assumed that it might be serious, or at the very least, half-serious.

Given my recent interest in blogging about risk and how it is viewed fundamentally differently by US and Chinese businessmen, I thought that it would be good to bring this matter to the attention of my readers.

Prof. Zhou’s background in Shanghai is a good place to study risk. After all, it is home to the Shanghai stock exchanges, which are well-known for their, ahem, volatility. Anyone who has even the most passing understanding the Shanghainese know that the chosen avocation for Shanghainese over 50 is to talk about the stock market, especially what’s going up and down in the market. Fifty nine years of “socialism” has not been able to change that. By the way, technical analysis is big among Shanghainese; even cleaning ladies understand it and follow it. Then there are all the technical heads of TV, and now Internet served video, where you can get any technical analysis of any share traded in Shanghai.

If you want to start any conversation with any Shanghainese, all you have to do is say something like “Let me tell you why you should sell all your holdings in (fill in any SHA traded share here) NOW!”, regardless of whether you know what you are talking about or not. As a matter of fact, I know of some non-Shanghainese who use this methodology as a pickup line; it never fails.

So I was kind of wondering if I really needed to go to Oxford to get all that.

Of course, if Oxford really wanted to get serious about studying risk in China, then they should go to Macau. Maybe the Venetian would sponsor a chair for that?

Technorati Tags: business, China, fudan, Hongkong, internet, macau, mathematics, oxford, risk, shanghai, shares, stocks, TV, video