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Posts Tagged IAB


IAB Greater China: Lessons and Developments

I have mentioned earlier that I have spent the past few months working on setting up an IAB (Interactive Advertising Bureau) Greater China. Recently, there have been some major developments. But before I get into those, I would like to talk about what I have learned. IAB is set up as a non-profit business association [...]

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Event on 11/5/08: About IAB In China (Beijing)

For the past five months, I have been researching about the feasibility of setting up an IAB (Interactive Advertising Bureau) in China. The IAB as a trade association was founded in the US in 1997, and has since spread to all major markets in North America and Europe where it helps to coordinate discussion and [...]

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