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Posts Tagged engineering

The Engineering Challenges of the 21st Century

Americans are at their best when they use their creativity to solve problems which most people believed could not be easily solved. In my generation, there was the challenge of sending a man to the moon, put forward by President Kennedy in the early 60s by the end of the decade, a challenge which was [...]


Has The Tipping Point Tipped?

Ever since its publication, The Tipping Point, by Malcolm Gladwell, has captured the imagination of marketers and PR people all over the world. Basically, the book argues that ideas are spread by different groups of people, and that some have more influence than others in helping an idea to spread. For marketers and PR people, [...]