ChinaVortex Interview with Handel Jones, Author of Chinamerica: The Uneasy Relationship That Will Change the World

August 10th, 2010

I recently conducted a phone interview with Handel Jones, the author of Chinamerica: The Uneasy Partnership That Will Change the World which is published by McGrawHill.

You have worked as a consultant for many years in China and the west. What motivated you to write this book?

Many Americans don’t know much about how China works, except for those who are in the business sector. Now that China has become economically powerful, it is important for more people to understand how the Chinese government and people see themselves, and their role in the world.

In your book, you mention that China needs and respects a powerful US, but if the US becomes weaker, then the relationship would become unstable and even dangerous. Why?
China has looked up to the US for a long time as a world leader, and setting the rhetoric aside, continues to have a deep respect for many things which the US has done. For example, in the area of graduate university education, Chinese continue to choose the US as their most popular destination.

In your book, you express some frustrations at recent US government policies. What are they?
Domestically, with the change in administration, we were expecting more support in the business sector. However, for small businesses, there has been more regulation and more taxation. This has hurt the overall competitiveness of US businesses. This is in comparison to the Chinese government’s policies, which have been to support Chinese businesses and exports, especially state-owned enterprises.

What is your feeling about the competitiveness of US businesses?
I believe that US management practices, generally speaking, are the best in the world. It also has the best business managers in the world. This is why the US has world leaders and brands such as HP, Apple, Boeing, just to name a few. However, there is little understanding on the government policy level as to how to leverage these American strengths as most US politicians are too absorbed with domestic issues so that they can win the next election.

How is this different from the Chinese government’s worldview and their policies?
When China’s reforms started thirty years ago, China worked from a very weak base. Just about the only thing it had a was a large pool of unskilled labor and some smart leaders. They leveraged this base to obtain key technologies and become a manufacturer and exporter, while giving away as little as possible. To this day, it is virtually impossible for any non-Chinese company to gain access to the Chinese market without being forced to give access to key technologies, which often find their way to Chinese competitors. This is a source of frustration to virtually all non-Chinese companies.

Many US and western policymakers say that China needs to revalue the yuan upwards. What do you think?
Instead of putting pressure on China to revalue the yuan, it’s more important to put pressure on China to open up its markets to foreign-made goods, so that they are treated the same as goods made domestically in China. Non-Chinese manufacturers should not be pressured to hand over their technology to gain access to the Chinese market.

What does the US need to do to become competitive again?
Over the past few decades, US government policy has become more short-sighted, and Wall St. has reacted by creating debt instruments which were speculative in nature, instead of being investment-oriented. However, the US still has strengths in areas such as medical research, energy technology, and other leading areas. China and the US need to work together in developing these new fields of research and manufacture.

How do you see leverage between China and the US changing over the next decade?
If the US government does not wake up and change its policies to support the US business sector and investment, it will continue to lose leverage to China. This is not good for either country. This is why I wrote the book; I want Americans and the west to wake up to this real challenge, and understand the importance of our changing our own policies so that our relationship with China will become more complementary instead of potentially antagonistic. China is looking to the US for enlightened leadership, and it is time that the US government delivered, not only for its own good, but for world stability.

What hidden threats do you see to China’s leadership?
Chinese state-owned enterprises may become too powerful and greedy, leaving too little for others. This may lead to the abuse of power, which would lead to instability. So far, the Chinese government has done well at keeping these abuses in check.

In conclusion, how would you say China has performed over the past thirty years?
The Chinese government has been very smart in the way it has utilized resources to gain benefit for China. It has shown that it is not a pushover like Japan was in the late 80s. It thinks in big terms, and has a clear strategy for what it wants to do, but it is willing to be flexible in what tactics it uses to achieve those goals. I plan to write more about this in my next book on Chinese strategems.

Bold Predictions For China Tech Over Next Decade

July 19th, 2010

The past decade have seen the rise of many Chinese Internet companies which have become wildly successful, and which most in the west are only now beginning to notice. These are companies with names like C-Trip, Shanda, Tencent, Alibaba, Taobao, Baidu just to name a few.

For the consumer-facing companies who benefited from China’s rapidly growing consumer spending power, this growth was unrivaled. They rode two waves to maximum advantage: the popularity of tech among Silicon Valley venture capitalists and private equity firms, and with the Chinese government; and with the rise of China’s urban middle class. In contrast to many American firms which really did invest in significant technology, many of these companies had less in terms of technology; preferring instead to spend their investment money on hiring people and building a human salesforce. C-Trip, the popular travel site, was mainly a call center with a website when it went public; Baidu built up a network of resellers which it bought out when it went public, and Alibaba has an aggressive salesforce to work with Chinese SMEs.

Over the next ten years, there will be dramatic changes. Here are some of the trends I see:

  • Growth in the economy will slow gradually at first, then will become more dramatic. The Chinese economy’s period of rapid growth has already passed its peak.
  • Slower growth means that income gaps will widen in the society, along with opportunity gaps for individuals. From a marketing point of view, segmentation becomes more important. Qualified lead-generation businesses will become lucrative.
  • As the economy slows, targeted advertising will become more important for the Chinese Internet. Advertising-based Internet models which did not work well in China previously but worked well in the west will be re-introduced into China. Successful companies will adapt them to the realities of the China market without trying to force a western model.
  • Because of the slower economy, real technology adaption will take place in medium- , and even small-sized, firms. These will focus on working with very large datasets and data mining, and will focus on describing the topology of the Chinese Internet in a way so that other businesses can use this data.
  • Lower disk space and bandwidth costs will mean that even though Chinese companies adopt more technology, their costs will be lower.
  • From a venture capitalist’s and private equity investors point of view, the biggest cost will be the founding team. The best teams will be few and far between, and will be much sought after. Compared to Silicon Valley and the rest of the world, Chinese Internet startups will still be more likely to be led by individual entrepreneurs than by founding teams in the western mold. This is a culture thing.
  • The trend to Chinese government preference for RMB funds and local investors over US- and western-based venture capital and private equity funds will pick up pace. The more unfavorable the economic environment becomes, the more dramatic action the Chinese government will take. This will cause some tension with the US, but the Chinese government will be willing to take the hit because domestic concerns for social harmony take precedence.
  • Some western venture capital and private equity firms are studying the possibility of Chinese IPO exits. Don’t hold your breath waiting for these to happen; they are likely to be few and far between.
  • Hong Kong will gain some advantage because it policies are different from Beijing’s and like China, smart entrepreneurs will look for opportunities in the long tail instead of the large consumer market.

China’s economic development so far is based on two assumptions which will come under pressure over the next decade. The first assumption is that rapid urbanization is a good thing, since that will lead to the development of an urban middle class. The challenge over the next ten years will be how to find jobs for that urban middle class, whose living costs have gone dramatically higher, while the global macro climate has dramatically worsened? This is already showing up in the rise of the ant people, educated white collar workers who cannot make it up all the way to the top of the pyramid. For the first time in its history, the belief that education is the path to success in Chinese society will be challenged.

The second assumption will be a shortage of blue-collar factory workers, which has already begun to show up in southern China in the form of strikes and slowdowns at foreign-owned factories. As China’s working population dramatically ages over the next decade, this situation will worsen. Technology can, to some extent, ameliorate the labor shortage, but it cannot generate demand.

During the next decade, we will find out if China can become rich, on a sustained basis, before it grows old.

If the Chinese government does not succeed, then China will head into a prolonged economic slump after 2020, which will be much like Japan’s, and further adding to what is likely to become a prolonged global economic depression. In addition, the workforce which starts working after that year will have to deal with a worsening environment and dues, in the form of non-performing loans (NPLs), from spending in the high-growth years.

That is why this next decade is make-or-break for China.

Internet Crackdowns As An Economic Performance Indicator

July 16th, 2010

In China, the Chinese government is obsessed with maintaining economic growth at a high level. This is because a large part of the Chinese government’s implicit mandate with the Chinese people is guaranteeing continuing growth, which leads to a better standard of living. If growth slows down, then the whole basis of government legitimacy is challenged. This is why leading economists such as Michael Pettis, a very astute observer of the Chinese economy, believe that the Chinese government will continue their outbound investments in the US, for example.

Now for many other political observers of China, there is the widespread belief that Internet censorship is a human rights and free speech issue only, and something which is unrelated to economics. For them, this is an argument about humanitarian values which should be shared across the world. In the past few days, there has been a new crackdown on Twitter clones and some outspoken blogs in China have been deleted, according to this story in the Washington Post.

But what if economic performance and Internet crackdowns are in fact related, because the government fears outspoken criticism if economic indicators are much lower than the goals they have committed to and seek?

If that is the case, then the internal economic numbers which the government is seeing are a better indicator of how the people feel and will behave in the short-term, and bad numbers would make the government want to crack down pre-emptively, heading off potential dissent before the news becomes widespread.

When you put this into the Chinese context of domestic politics, and see that the Chinese leadership will be handed over to a new president and premier in 2012, what is happening on the Internet makes perfect sense. The current leadership of President Hu Jintao and Premier Wen Jiabao are due for retirement then, and will hand over leadership to a new leadership team. With two years left in their term, it is safe to say that world markets look unstable, with another wall of debt about to hit the US and Europe in the next year, further dampening consumer spending in the west. How can they manage a smooth handover without things getting unstable?

In China, there are early signs that there is an excess of white collar workers in the cities, and a shortage of blue collar workers in the factories, which is why factory workers have the leverage to slow down work or even go on strike. The traditional Chinese view of education is that the more educated you are, the better, but this view is being challenged now, and this view will sharpen over the next decade. China’s urbanization will mean more white collar workers will be looking for work in the cities, and they will have a harder time finding jobs. At the same time, this under-employed workforce will be aging quickly. Already, there are signs that a new subclass, the “ant people” are emerging, living in separate gated communities. Will this turn into China’s version of Brazil’s notorious favelas? This is the exactly the kind of situation the Chinese government wants to avoid. The gap between the urban rich and poor will become more marked.

As growth slows, the greatest challenge to the government will become readjusting the hopes and dreams of the Chinese people to a new reality of more moderate growth. This is an unprecedented challenge.

Is this a formula for social instability? You bet!

And where will they vent? On the Internet.

How will they potentially organize by spreading inflammatory remarks? On the Internet.

Seemingly this is a China problem, but as the world economy slows down, it will become a problem for other governments too. Free speech is taken for granted in good times, but in hard times, when social stability is at stake, it becomes another story.

Google China’s Issues and the Party’s Anniversary

July 1st, 2010

Google’s deadline for getting approval for its ICP license in China has passed, and aside from Google Suggest being blocked, there don’t seem to be major changes.

Aside from the cat-and-mouse being played out, the one thing which has irked my curiosity is that there doesn’t seem to be anyone on either side (Google or Chinese side) who wants to be openly identified with the issue. Aside from David Drummond, who blogs about China, there is no one on the Google side who has stepped up and said “This is our position and this is what we stand for”. Earlier on, it was Sergey Brin who claimed to speak for Google, taking a hard line against censorship. Would be nice if someone stopped him and asked him if he still speaks for Google on China, and what is his and/or Google’s position?

July 1 is a holiday in China, today marks the 89th anniversary of the founding of the Chinese Communist party. It is kind of curious, even ironic, how a party which was founded on supporting the workers and the proletariat against capitalism and exploitation is now sitting on the biggest pile of cash in the world. But, on reflection, it is no more strange than how a country which was founded on principles of equality, freedom and justice started out accepting slavery as an institution, and continues to struggle internally with the issue of race. Internal contradictions are normal.

Under the current Chinese administration, it seems that the government and party are trying to reconnect with their roots among the workers. This is seen through the quiet tolerance shown for Foxconn workers and for striking Honda workers. This was balanced off against not allowing these worker actions to spread.

On the surface, it seems that there is a shortage of blue-collar factory workers in China, and an excess of white-collar urban workers. Now, it is easier to get a job if you are a blue-collar worker looking for a job in a factory than for a recent university graduate looking for an office job. I expect this trend to pick up pace in coming years.

One of the biggest challenges for the party in coming years is how to rebalance the expectations of China’s new workers entering the workforce. For the vast majority of Chinese, it is logical to move from the farm to the factory, then to the city. But what happens when finding work in the city becomes very hard and highly competitive? Will China become a nation of well-paid factory workers and poorly paid white-collar workers? If that is the case, then what is the point of all that education?

These are all things the Chinese government needs to think about as Chinese society continues to change.

Chinese Ecommerce And The Chinese Hockey Stick

July 18th, 2008

In an earlier post, I talked about a phenomenon called the Chinese hockey stick. The concept of the Chinese hockey stick is fairly simple: it takes a while for investment in a new sector to show results in China, but when it does, it takes off, going almost straight up like a hockey stick.

So far, the prevailing wisdom re ecommerce in China is that while the potential numbers are impressive, it’s going to be a while before the upside of the hockey stick becomes apparent. There are some reasons for this: low trust, fear of fraud, etc. So far, the only place where online commerce has performed well has been in online gaming with companies such as Shanda and Giant Interactive leading the way. The trouble with the demographics for online gamers is that it includes early adopters with low incomes who spend a considerable amount of time in China’s Internet cafes. These are people who are using the Internet for cheap entertainment, and are not likely to spend too much money on products sold in in-game ads.

Now, a new report released by the Research Institute Data Center of China Internet claims that online spending has increased to 37.5B US dollars for the first six months YOY, an increase of 58.2 percent over the same period in 2007. This is very good news, and suggests that we are beginning to see traction after many years of investment in the sector. In short, we are beginning to see the upside of the hockey stick, since according to the report, Chinese spend an average of 211.9 yuan on products/services on a monthly basis. If the trend continues there will be a double boost: the number of new spenders online will grow, and the monetary amounts spent by those already in will also go up.

This suggests that many upwardly-mobile Chinese are losing resistance to ecommerce and are overcoming fears to spending online. I believe that this represents the beginning of a secular uptrend for this sector. Within this field, companies which have a successful track record in fields such as Chinese online education will perform well. If Chinese consumers are convinced of the quality of these online companies’ products and services, it would be safe to assume that interactive advertising and Internet word of mouth will also gain greater traction.

Changing Employment Trends in Asia

February 8th, 2008

In my previous article I talked about how skill demand in startups in China was changing, and that the skills needed from both local and non-Chinese had changed considerably.

This article from the Asia Times talks about how immigration and hiring trends are beginning to change in China and India. Regardless of whether you agree or disagree with it, it makes for interesting reading.