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Posts Tagged brands


Apple and China: The American Media Ignorance Continues

Over the past year, the tone of coverage of many China-related topics in the US has improved. For the most part, writers covering China have tried to look past the generally-accepted stereotypes, and have tried to get a deeper understanding of what is going on in China. But occasionally something finds its way through the [...]

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Business Implications for Social Marketing

There is a whole brave new world for social marketing which is unfolding and which, so far, has caught many businesses off-guard. A good part of the reason for this is because many corporate marketing departments are managed by people who cut their teeth when TV, radio and print were the main ways to reach [...]

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Another Way To Develop Global Chinese Brands: Buy Google, Apple

Over the past few years, one subject has dominated Chinese thinking on the government and enterprise levels: how to take Chinese brands global. During the runup to the Beijing Olympics in 2008, and then the Shanghai Expo in 2010, this subject will become even more popular, as China’s economic power grows and the US’s economic [...]

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