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Posts Tagged branding

Advertising, Real-Name and Other Opportunities in China

Several weeks ago, I wrote an article on China’s digital advertising industry for The China Tracker. Now that China’s online advertising expenditure is growing, I’d like to talk more about challenges, and what I see as good opportunities in the field. The past few years in China have seen some investment in China in [...]


MySpace China Loses Out To Local Competition

The story of western social network sites losing out to local Chinese competitors continues; this time MySpace China joins the list as its CEO Luo Chuan makes it official that he is going to leave to join a local online video startup. Although it is a well-known fact that local management teams need to be [...]