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Posts Tagged attention

Has The Tipping Point Tipped?

Ever since its publication, The Tipping Point, by Malcolm Gladwell, has captured the imagination of marketers and PR people all over the world. Basically, the book argues that ideas are spread by different groups of people, and that some have more influence than others in helping an idea to spread. For marketers and PR people, [...]


How Facebook Screwed Up, and How The User Can Control Advertising

Scott Karp had an excellent article about how Facebook’s Beacon messed up and created such a reaction from Facebook users. My explanation for Facebook’s policy re Beacon is that all the press, plus a 15B valuation on a company which does not have significant cash flow will get management to adopt all kinds of dumb [...]