China: Which Century Are You Building For?

February 21st, 2009

@GregoryLent on Twitter just pointed me to this article, A User’s Guide to 21st Century Economics, by Umair Haque which I recommend highly.

After reading this article, some questions which came to mind:

  • Chinese companies traditionally have not been good at adding value. How well can they adjust to the new 21st century economic situation?
  • Chinese companies have been spending much on acquiring steady supplies of raw commodities. How much are they thinking of what is needed for the 21st century? Will they continue to build a twentieth century economy modeled on the American model, which is going defunct rapidly, or will they build a new development model for the 21st century?
  • The 21st century development model is reliant on individual human talent and creativity, and making it possible for them to succeed. How is China going to attract the best minds in the world to China in the 21st century?

Can We Just Take Globalization Out Back And Shoot It In The Back of the Head?

January 30th, 2009

My apologies for not having written for so long. I have been “otherwise pre-occupied” and have also been watching the first weeks of the Obama presidency and the accelerating unwinding of the financial markets.

The situation looks increasingly bleak. I hope you are prepared.

Readers know that I have been a critic of globalization in its present form. In this article, I will lay out for you how badly Americans have been fleeced by their own politicians, losing their own jobs, factories and any hope of a better future for themselves and their children. And all this has happened in a country with a supposedly free media, and where people can exercise greater free will than in China, where I am writing from now.

I’m going to keep this simple, but there are some numbers involved. Keep in mind that I’m not an accountant, but I do understand business. To make my illustration, I’m going to create a simplified fictional scenario.

OK, let’s suppose that there is a factory in Pennsylvania which employs 500 people to make widgets. This factory has been making widgets since 1955 and employs 500 people, who make an average income of $2,000 a month. This means that the monthly payroll is US$1 million a month, or US$12 million annually. Of course the factory owners and employees all pay taxes which go to the city, state and federal government.

Now, the owner goes to China and finds that he can go to China, and instead of paying his workers an average of US$2,000 every month, he can get Chinese workers at an average salary of US$200 a month. Their productivity is just as good as the American workers, but they cost only 1/10 the wages. His monthly payroll expenses fall from US$1 million a month to US$100,000 a month, and his annual China payroll becomes only $1.2 million. This means that he can afford to lower the price of his widgets, thus selling more widgets.

Moreover, in order to attract the investment, the local Chinese government is willing to give him cheap land and a tax holiday for several years. This means that his upfront investment costs are lowered drastically to only US$500,000 for land and factory. The business owner would be a fool to turn down such an opportunity, right?

So he goes back to Pennsylvania and begins transferring production to China, gradually laying off his Pennsylvania workers along the way. Now this is where things start getting wacky. As he lays off his workers, they go to the state government to collect unemployment, which for the sake of simplicity, we will say, runs about $400 per worker per week for six months. This cost is carried by the state government. Eventually all are laid off, and the state pays out a total of $5.2 million (400 * 26 * 500) for all the laid-off workers.

Now, our factory widget owner is happy, because thanks to globalization and WTO, not only has he lowered his costs drastically, but he can export all over the world duty-free, since WTO has regulations against import tariffs and barriers. He has more markets, and more market access. His investors are happy because they are making more because of lower costs and higher profit margins.

But what has happened in the US? More and more unskilled, then skilled, workers are losing their jobs. The state governments need to pay unemployment, and they need to tax the employers who remain in the state for corporate taxes to sustain the system. Meanwhile the tax base of factories which remain in the state shrinks while the number of unemployed grows. At the same time, there is a very large group of politicians who rail against taxes, so the states cannot raise taxes even though their tax base is shrinking and the number of unemployed is growing. Meanwhile, the number of people accessing free state services continues to grow.

Basically, this is what has been happening in the US over the past 15 years with globalization. If you think about it, it is amazing the US economy, with all the deficit spending over the past eight years, has not collapsed sooner! And mind you, we have not even talked about subprime mortgages and derivatives yet!

Now before WTO and globalization, there would have been import tariffs. If Chinese costs were so low (which they are), the US would at least have been able to impose some tariffs to bring costs closer to what they would cost in the US and thereby mitigating some of the difference, and bringing money into the US Treasury. China’s growth would have been slower, and probably healthier for China and the rest of the world.

Now there is talk in the US of a “Buy America” campaign. Too late folks! If the US raised tariffs now, it would trigger a protectionist trade war, one which the US is very poorly prepared to win, since it now has to look to China to bail it out of its current mess. In times like these, cash is king, and China has the cash.

Now, is this the fault of the Chinese? I would say no. The Chinese just took maximum advantage of a system which was given to them, and the Chinese government wanted to maximize exports to the US so that it could earn foreign exchange to fund China’s economic development.

Different American politicians and pundits have pedaled globalization to Americans as the panacea to all their ills. But what has happened in reality? Americans have lost their jobs, lost their homes because of the growing subprime and now prime mortgage crisis, and they do not have the skills which are needed for this new period we are entering. The companies are optimized for a world which no longer exists. Americans have lost their own future, and the futures of their children and maybe grandchildren. And most are completely unprepared for this new kind of globalization, which looks like it may very well bring the US standard of living to something more closely resembling the Chinese standard of living.

For your information, until very recently, the Chinese were dirt poor. They remember what it’s like, and even though they do not want to live that way again, they can roll back expenses to the minimum if it needed. Give you an example: there is now a movement among Chinese university students to spend 100 yuan (about US$15) a week. How many Americans can do that?

These are the times we are in for.

Saying that Americans were fleeced by charlatans and politicians on both sides of the aisle does not even begin to describe the situation. Just about the only thing they have left is their own internal organs. Already there are young women who are selling their eggs to make a living. And it will just get worse and worse.

Now does China export jobs? No, China exports Chinese. The country has too many people, and the government is encouraging them to go to Africa where many Chinese companies are investing in hard assets, otherwise known as commodities. Anyone who has lived in China can tell you that Chinese are great believers in hard assets.

So what can President Obama do? It doesn’t look like he can do very much. Collapsing sales and profits reports keep on coming down the pike, and have acquired a momentum all their own. It would be nice if we could take globalization out back and shoot it in the back of the head, but it’s too late. The cat’s out of the bag, and it’s not going back in.

That’s why I’m in China.

Now, why is it the US with its free press, tell the people what was really happening? Or were they just distracted by left-wing/right-wing pseudopolitics and red/blue arguments so much that they did not notice what was happening to them?

If you want another angle on this bleak picture, I’d recommend that you read Clusterfuck Nation.

Apple and China: The American Media Ignorance Continues

July 26th, 2008

Over the past year, the tone of coverage of many China-related topics in the US has improved. For the most part, writers covering China have tried to look past the generally-accepted stereotypes, and have tried to get a deeper understanding of what is going on in China.

But occasionally something finds its way through the cracks.

This article is really exemplary; it seems like the writer has taken all the stereotypes about Apple and China, and thrown them all together in one basket. Judging from the tone of the article, and what he professes to be truth, it seems like he has never set foot in China. Otherwise, how could be believe some of the things he writes?

Let’s take a look at some of the choice statements:

Apple has less than 8 percent market share in China for media players, and far less than 1 percent of either PC or cell phone market share.

Yes, so? I wonder if the writer has walked into any cafe in Shanghai, Beijing and Shenzhen, and looked around? Or has he taken any of the subways in any of those three cities and looked around for the signature white earbuds? The question should not be the percentage market share. It should be the trend, and whether it is tracking up or down.

Apple’s second biggest hit in China, the iPhone, isn’t authorized. One Chinese analyst estimates that some 1 million Apple iPhones are currently operating on just one Chinese carrier — China Mobile — with a smaller number on other carriers. Most Apple “Authorized Resellers” in China sell black-market iPhones, and many even offer illegal cracking services — a process that reportedly takes less time than activating an iPhone 3G in California.

Apple makes money off of every iPhone sold, whether it is through authorized or unauthorized channels. Sure, Apple would like to have a carrier agreement in China, but having a group of fans, even though it is relatively small percentage-wise, which is very enthusiastic about Apple products, is a good thing. Besides, there are a lot of people in China who pay even more for more expensive feature-packed mobile phones in China. In fact, the iPhone is not the most expensive phone in the market. Ask Nokia.

Apple succeeds because customers love the products and the brand. But in China, brands mean little to most potential customers, and hardware even less. Chinese consumers prize value above all.

This quote is a true gem and qualifies as one of the most ignorant sweeping statements about China for 2008, even though we are only halfway through the year. Obviously the writer has not been to China and walked in the downtown of any major city. Here is an article about the runup to the recent opening of the Sanlitun store in Beijing and another story about Chinese youth camping out in front of the Beijing Apple store, where they were behaving just like American Apple fans.
I guess that’s why there are no Mercedes Benzes, BMWs, and Chinese women don’t care about the labels they wear? Maybe he thinks that they still wear Mao suits?

The rest of the world’s love of the Apple brand has enabled Apple to get favorable terms with carriers around the world. But this hasn’t helped much in China. Apple initially demanded a big two-digit percentage of carriers’ wireless revenue as a condition for granting its coveted exclusivity deal, according to reports (one company says Apple demanded 30%). The Chinese carriers were apparently unimpressed by the value of Apple’s brand compared with the value to Apple of access to Chinese consumers. They appear to have forced Apple to drop its demand for any share of wireless revenues.

The reason Apple has not been able to get an agreement with China Mobile is because they are both big companies with very big egos who want to control everything. I would say that Apple and the carriers have trouble reaching an agreement because they are so much alike, and don’t believe in compromise.

One-party rule in China actually affects product quality. One example is that Apple will probably be required to disable the iPhone’s Wi-Fi feature in order to comply with the Communist Party’s strict Internet control and censorship rules.

The relationship between one-party rule and product quality is an arguable point. But if it is that simple, then why are ALL of Apple’s products made in China? As for the disabling of Wi-Fi on phones sold in China, that is a China Mobile requirement, not a State Council requirement. (If you think that the rulers of China don’t have better things to worry about than whether mobile phones in China have Wi-Fi functionality, you don’t know anything about the country and how it’s ruled.) Besides, with the recent re-arrangement of the Chinese telcos, it’s not as if China Mobile is able to control Wi-Fi as much as it would like.

China is number one in intellectual property theft

Apple’s whole business model is based on creating value through exquisite design, superior branding and the sale of creative intellectual property (IP) — then defending its rights against the IP thieves, pirates and counterfeiters.

How will this formula succeed if China doesn’t enforce intellectual property laws?

The music piracy rate in China is between 90 and 99 percent, depending on whom you ask. China is the global epicenter of intellectual property theft in general, and of Apple IP theft in particular — especially iPhones and iPods.

Fake iPhones, and phones that steal Apple branding; illegal iPhone unlocking services; trade in illegal movie and music files; all appear to be tolerated and even government-protected activities in China.

Oh yes, how can we talk about China without IP violations? Seriously though, this is an issue. The best way to fight IP though, is for a country to get more prosperous. As people become wealthier, they are more willing to spend money on software, music, etc. In China, it is also very important to explain the importance of IP to various government ministries, and even be flexible about how much you charge Chinese consumers. Many Chinese think that they should not have to pay as much for music as US consumers because they have a lower income and standard of living. Does that fit into any American companies’ equations? Up until four years ago, Microsoft had a very high level of illegally installed Windows licenses in China, and constantly lobbied with the US Congress to “punish” China. When Microsoft China changed tactics and chose to engage Chinese ministries, educate them, and lower the license fees (as China’s standard of living increased), first the ministries, then the schools, then the people started buying original software from Microsoft. Now Microsoft gets more revenue from China, and the relationship with the government is much less confrontational. Piracy of Microsoft software still exists, but again it’s about the trend, which is improving.

Steve Jobs is an exemplary business and marketing genius. But when it comes to learning about other markets, he is lazy. He would like nothing better than to set prices for all media products sold through iTunes himself, and he would like it to be the same all over the world. China is a major kink in his vision.

How many times has Bill Gates been to China? How many times has Steve Jobs been to China?

I rest my case.

Working the Gray Areas in China

February 14th, 2008

“If I were to wait until the Chinese government said I could do something, I’d never be able to make money.”

This is a line I have heard on many occasions from different Chinese entrepreneurs.

In China, there are many areas which are not strictly illegal, but they’re not legal either. Most of the time, these involve fields which are too new for the government to regulate. Any government is a slow-moving giant; they are not renowned for their quickness and being smart. In this business ecosystem, the advantage lies with the fast-moving entrepreneur who can identify a need and move in quickly.

By the time the government has figured out the industry and begins to regulate it, the major players are already established. This is how the online gaming industry started in China with Shanda, and how Giant Interactive became successful with its pay-for-play online gaming model.

When Americans and Europeans go to China, they go out of their way to make sure that every “i” is dotted and every “t” is crossed in all their legal arrangements with the Chinese government. Each executive is effectively protecting himself from litigation and any bad news from the Chinese government.

This is like going to church and asking the priest if you will get eternal salvation by going to church every Sunday and donating one million dollars every year.

In doing so, they are basically asking for Chinese government regulation. Now, do you think the Chinese government is going to favor a foreign competitor or local Chinese company, even one which pushed the boundaries of government regulation in China?

This is one of the great ironies in China.

It’s a little like being a parent; who do you love more, the loyal son who does everything you say but is not creative and imaginative, or the smart son who sometimes frustrates you by coming home late, but is brimming with all kinds of insights and creative ideas and dates all the smart beautiful girls?

If you asked the Chinese government, or at least watch what they do on the policy level, they like the smart and sometimes naughty son.

Unless he gets too smart for his own good, in which case they smack him down.

Developing Games and Living the American Dream In China

September 18th, 2007

Last night I had dinner with five individuals in Beijing. Except for me, all of them had real hands-on experience in the gaming industry in China. (My experience in gaming is limited to the business side; not programming and production.) All of them were Americans, or had extensive experience in the US.

Long story short: China has become a boomtown for gaming companies doing development. There are several reasons for this:

  • A large Chinese gaming population
  • Smart programmers and artists
  • A large cheap labor pool which is eager to work, and more importantly, learn

Significantly, most of the group had started, or were starting, their own companies in China. The president of one company, Gage Galinger, had been working in stealth mode for three years, quietly hiring and developing its own title for his company, Possibility Space.

Most of them were former Microsoft employees.

Gage was from Texas, and had come to Beijing to start his own game development studio. He is not Chinese, or Chinese-American, but Caucasian. I always admire someone who is not of Chinese extraction, and is willing just to jump on a plane to Beijing or Shanghai, learn, and start a company. More than anything else, that is what starting a business is all about in this age of globalization. This is the mark of a true entrepreneur.

After arriving in Beijing, he started hiring for his own studio where he is lead programmer and president.

I’m sure many of my readers may be wondering how someone who does not know Chinese could possibly function in an environment where many people do not speak a common language. How could he add value?

This is where his background at Microsoft came in handy, and the American style of collaboration for game development really shines. In Chinese gaming companies, the artists and programmers are just worker bees, performing repetitive tasks. They are not asked, and do not offer their opinions about the games they are developing; they are told what to do, and just do it. In his company, employees are required to show their day’s work to everyone else in the company, and others are encouraged to critique the work. Of course, most Chinese are reluctant to say bad things about other peoples’ work, afraid that it will hurt their colleagues’ feelings. For Americans, it is more natural to critique other peoples’ work because Americans are able to separate the work from the person.

Most of the time anyway.

Gage said that the path was not entirely smooth; he had to fire people who did not fit. But all in all, he was encouraged by the experience, and he had a very clear idea about how he added value to his company. He was very optimistic about his experience, and said that for him, living in China was about realizing the American dream of having his own company and making his own title, and launching it worldwide.

The economics of the gaming industry in the US is broken; developments costs are high, and game developers are always in debt and losing their IP to investors. But development costs in China are low, and Gage claims that his developers in China are better than any team he has worked with in the US by an exponential factor, or anywhere else.

He said that he has tried to get other game developers to come to China to partner with him, but while they have expressed interest, none have made the move. He has just opened an office in Austin, Texas.

If America had more entrepreneurs like Gage, who don’t overthink, overplan, have a solid core skill, and just get on a plane to China and start their company, and are humble and willing to learn, the US would be in a much better place.

America used to be a much more entrepreneurial country, now it is overly regulated, overly expensive, overly specialized, overly structured and overly corporate. In order to be competitive again, the entire society and culture will have to make major adjustments. The road will not be a smooth one.

That is why the smart entrepreneurs, like Gage, start their businesses in China.

In this new globalized world, China has become what America used to be.