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Posts Tagged alimama


Alimama, Taobao Merger Points To E-commerce, Search Battle

Alibaba has announced plans to consolidate two of its subsidiaries into one company. Alimama is the company’s ad network for Chinese SMBs, and Taobao is the company’s auction platform, which is best known for dramatically driving eBay China out of the China market after eBay bought Eachnet. This is likely a measure to counter Baidu’s [...]

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Alibaba Chooses Google Over Baidu For Main Advertising Partner

Alibaba has chosen Google China as its main advertising platform partner for its online advertising service Alimama over Baidu. Alimama provides roughly the same advertising campaign targeting and service delivery capabilities to advertisers as Google’s Adword service worldwide, with the biggest difference being that Alimama is targeted at the Chinese domestic audience. Alibaba had been [...]

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