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Posts Tagged advertising


Business Implications for Social Marketing

There is a whole brave new world for social marketing which is unfolding and which, so far, has caught many businesses off-guard. A good part of the reason for this is because many corporate marketing departments are managed by people who cut their teeth when TV, radio and print were the main ways to reach [...]

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Creating Value In the Digital World, and Bringing It to the Real World

One of the great challenges in the digital world is: “How to create value?” People are spending more and more time online, and are moving to a mobile Internet, which has been attested to by the success of Apple’s iPhone platform. But spending online has lagged behind, especially in China, where advertising has been slow [...]

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How Much Can Chinese Bloggers Make From Blogging?

For most people, blogs are no longer exciting as they were in 2002, when they first burst on the scene. Part of the reason for this is because although the technology for blogging is mature, an economic model for bloggers has not really taken hold. This is especially the case in China, where there are [...]

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Apple’s iPhone Computer SDK Just Changed the World Today

In Sept. 2007 I wrote an article about how Apple’s global marketing for the iPhone was attracting and creating a new user base in China. Now, we know that there are more than 400,000 unlocked iPhones in regular use in China. Since Apple gets recurring revenue for the iPhone through its contracts with the operators, [...]

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Advertising On The Three Screens and New Business Models for China

In technology marketing parlance, the three screens refer to the television screen, the PC screen and the mobile phone screen. Most marketers and advertisers now recognize that more eyeballs and viewing time are going to the PC screen, and even more will soon go to the mobile phone screen, and the question they are asking [...]

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Why Google Loves Microsoft-Yahoo On So Many Levels

The quality and amount of discourse on the proposed takeover of Yahoo! by Microsoft has had my bullshit meter jumping off the charts, and I felt I just had to chime in. Paul Kedrosky summed it up best when he said that it would benefit Google the most. Anyone with half a brain and who [...]

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Ogilvy Mindshare Report on Chinese Consumer Behavior

I just came across this Ogilvy Mindshare report on Chinese consumer behavior which goes beyond the normal reports which cover exclusively the Tier 1 cities. This one also covers the tier two and three cities, which are becoming increasingly important for marketers. According to the report, consumers are still frugal, and are reluctant to go [...]

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Facebook’s Beacon and Valuing Social Networks

There has been a lot of talk lately about valuing social networks and

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Dell and WPP: Will DaVinci Work?

When an ailing computer company which has lost a lot of its shine teams up with one of the leading ad agency groups, WPP, to form a new marketing agency called DaVinci to spend $4.5B in marketing money, I am, naturally, more than a little skeptical. Consolidating adspend under one roof makes sense sometimes; it [...]

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How Facebook Screwed Up, and How The User Can Control Advertising

Scott Karp had an excellent article about how Facebook’s Beacon messed up and created such a reaction from Facebook users. My explanation for Facebook’s policy re Beacon is that all the press, plus a 15B valuation on a company which does not have significant cash flow will get management to adopt all kinds of dumb [...]

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