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Posts Tagged advertising


Advertising, Real-Name and Other Opportunities in China

Several weeks ago, I wrote an article on China’s digital advertising industry for Forbes.com The China Tracker. Now that China’s online advertising expenditure is growing, I’d like to talk more about challenges, and what I see as good opportunities in the field. The past few years in China have seen some investment in China in [...]

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IAB Greater China: Lessons and Developments

I have mentioned earlier that I have spent the past few months working on setting up an IAB (Interactive Advertising Bureau) Greater China. Recently, there have been some major developments. But before I get into those, I would like to talk about what I have learned. IAB is set up as a non-profit business association [...]

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Event on 11/5/08: About IAB In China (Beijing)

For the past five months, I have been researching about the feasibility of setting up an IAB (Interactive Advertising Bureau) in China. The IAB as a trade association was founded in the US in 1997, and has since spread to all major markets in North America and Europe where it helps to coordinate discussion and [...]

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Event: Your Digital Day in Hong Kong

ADMA (Asian Digital Marketing Association) is hosting an event on Thursday October 16 at Hong Kong’s Cyberport called Your Digital Day. I will be participating in a panel talking about advertising trends and standards in China and Asia, and how they are developing. The moderator of the panel will be David Ketchum. The panel will [...]

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The Value of Independent Statistics for Online Media in China

Victor Koo, CEO of Youku, recently wrote an article, Internet Measurement in China: How to Get Out of the Dark Ages, where he highlighted the major challenge for Internet companies in China: the lack of reliable metrics for performance measurement. In the article he talks about how even some VCs in China still rely on [...]

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Chinese Ecommerce And The Chinese Hockey Stick

In an earlier post, I talked about a phenomenon called the Chinese hockey stick. The concept of the Chinese hockey stick is fairly simple: it takes a while for investment in a new sector to show results in China, but when it does, it takes off, going almost straight up like a hockey stick. So [...]

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The PR Problem for Chinese Online Public Relations Firms

Several days ago, Sam Flemming of CIC, a Shanghai-based online reputation management company pointed me to a news article on Business Week called “Inside The War Against China’s Blogs”. The article specifically highlighted a company called Daqi.com (in Chinese the name means “Big Flag” which has a certain nationalistic appeal), and cited a case in [...]

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China’s Telecom Shakeup And What It Means

Several days ago, a different kind of earthquake happened in China in the telecoms field. Unlike the Sichuan earthquake which took so many lives and caused so much damage, this shakeup was not unexpected. It’s ramifications will be large, if not huge, and it’s worth going into some depth to get a deeper understanding of [...]

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What’s Wrong with C2C?

Yesterday, Twitterdom in China was on fire with the news, first published on TechCrunch, that Facebook clone Xiaonei had raised US$430M from Softbank, which is huge, even by current Web 2.0 bubble standards. Immediately on Twitter, there was almost an uproar, especially from users in Taiwan, who said that it was ridiculous that a Facebook [...]

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More on China Mobile and Baidu

This article is a follow-up posting to my previous article about why China Mobile should buy Baidu. One of the rules for mergers and acquisitions is that if one company wants to be acquired by another company, they have to be moving in generally the same directions. This way, less management attention needs to be [...]

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