I’m Paul Denlinger, and have worked in marketing/advertising and the Internet space in greater China and Silicon Valley for nearly 20 years. Some of the companies I have worked with include Ogilvy-Mather,, chinadotcom and Shanda Interactive Entertainment.
You can read articles from my earlier blog, China Business Strategy, here.

Now I write frequently and regularly for The China Tracker and Business Insider starting in mid-2010; please check out these articles for my views and insights.

I have been quoted and referenced in The Wall Street Journal, The Economist, The Financial Times, the San Jose Mercury News and other leading publications. I also write and speak on the subjects of China, technology, the Internet, business and the economy, both in English and Mandarin Chinese. I spend about 80% of my time in China, where I’m constantly talking to people, asking questions, and trying to figure out what’s going on.

My main field of consulting is something which I call “opinionated consulting”; I mainly work with institutional funds, most of which are at an early stage and have a strong China angle. I work with these companies by improving their situational awareness of how the market is changing in China on an ongoing basis, and how they must continuously adapt to remain competitive in China’s highly dynamic market. In addition to working with western companies entering China, I also work with early-stage Chinese companies. Lately, I have also been working with Chinese companies going outside China.

I started this blog so that I could share my views and opinions about my main passions: China, the Internet, technology, business, and the economy, especially globalization. My main rationale for talking about China is because I believe that it is widely misunderstood in the west at a time when it is becoming much more important. My rationale for talking about the Internet and technology is that there are a lot of overlooked developments in the field, which are not discussed enough. The same goes for business and the economy, especially the much misunderstood issue of globalization.

If this is your first visit to China Vortex, these are the most popular articles divided by category:




  • Apple’s iPhone Marketing in China Leverages Global Buzz
  • Google, Baidu and Search Engine Optimization in China
  • Back to the Mac!
  • Business:

  • Getting Past the “China Market” Hype
  • Wanted: A New Kind of Ad Agency Warrior
  • What’s Wrong With C2C?
  • Economy:

  • Why Globalization Will Fail
  • Developing Games and Living the American Dream in China
  • Poverty Numbers As A Chinese Social Stability Indicator
  • I can be contacted at paul dot denlinger [at] gmail dot com or you can contact me by phone.

    View Paul Denlinger's profile on LinkedIn

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