About
This blog is authored by Paul Denlinger, who has worked in marketing/advertising and the Internet space in greater China for nearly 20 years. Some of the companies he has worked with include Ogilvy-Mather, Sina.com, chinadotcom and Shanda Interactive Entertainment.
You can read articles from his earlier blog, China Business Strategy, here.
He has been quoted and referenced in The Wall Street Journal, The Economist, The Financial Times, the San Jose Mercury News and other leading publications.
His field of consulting is something he calls “opinionated contextual consulting”. Most hi-tech companies enter the China market without understanding the market, the culture, their competitors and how they will package their products/services to fit into and then remain competitive within the Chinese market. Without a thorough understanding of their approach, they are highly likely to fail. Paul works by improving their situational awareness of how the market is changing on an ongoing basis, and how their management team must continuously adjust to remain competitive on a continuous basis. In addition to working with western companies entering China, he also works with Chinese companies who want a better understanding of business dynamics in their offerings. Now, he is also working with Chinese companies going overseas outside China.
He can be contacted using the form below.
