Comments on: The PR Problem for Chinese Online Public Relations Firms http://www.chinavortex.com/2008/06/the-pr-problem-for-chinese-online-public-relations-firms/ China | Business | Economy | Internet | Technology Fri, 21 Nov 2008 08:56:33 +0000 http://wordpress.org/?v=2.6.3 By: valrossie http://www.chinavortex.com/2008/06/the-pr-problem-for-chinese-online-public-relations-firms/#comment-4975 valrossie Mon, 08 Sep 2008 15:34:03 +0000 http://www.chinavortex.com/?p=251#comment-4975 Public relations firms work for a wide range of clients - corporations, trade associations, governments and even some non-profit advocacy groups. Some PR campaigns could genuinely be characterised as being in the broad public interest, such as campaigns against smoking or crisis communications aimed at minimising the impact of natural disasters. However, as PR skills don't come cheap PR firms gravitate towards those with the deepest pockets which are generally corporations. Some PR campaigns are designed to boost the public profile and sales of products. The most controversial however, are those aimed at shaping public opinion to defeat or delay government regulatory moves designed to protect the environment or public health and safety. While corporations fuelled the growth of the industry in more recent times governments and political parties have come to rely on PR companies to sell controversial policies and win election campaigns. While not all PR campaigns are manipulative and deceptive, many of the world's largest PR firms have been involved in disinformation campaigns. --------------- valrossie <a>Internet marketing</a> Public relations firms work for a wide range of clients - corporations, trade associations, governments and even some non-profit advocacy groups.

Some PR campaigns could genuinely be characterised as being in the broad public interest, such as campaigns against smoking or crisis communications aimed at minimising the impact of natural disasters.

However, as PR skills don’t come cheap PR firms gravitate towards those with the deepest pockets which are generally corporations.

Some PR campaigns are designed to boost the public profile and sales of products. The most controversial however, are those aimed at shaping public opinion to defeat or delay government regulatory moves designed to protect the environment or public health and safety.

While corporations fuelled the growth of the industry in more recent times governments and political parties have come to rely on PR companies to sell controversial policies and win election campaigns.

While not all PR campaigns are manipulative and deceptive, many of the world’s largest PR firms have been involved in disinformation campaigns.
—————
valrossie
Internet marketing

]]> By: Bobwilliams http://www.chinavortex.com/2008/06/the-pr-problem-for-chinese-online-public-relations-firms/#comment-4974 Bobwilliams Mon, 08 Sep 2008 14:16:51 +0000 http://www.chinavortex.com/?p=251#comment-4974 The week before last I had lunch with a foreign correspondent who asked me if there was corruption in PR in China. Although I was only providing background, and not speaking to him on the record, I was, to put it politely, diplomatic in my answer. Ever mindful of the brand that graces my business-card, it’s an issue that I tend to tread lightly upon. I did, however, send him on to a friend who has been here longer than me and who works independently and is, therefore, inclined to be more forthcoming about such things. But the topic arose again last week, courtesy of bloggers Bingfeng, of Bingfeng Teahouse, and Myrick, of Asiapundit. Bingfeng fired the first shot in a post telling foreigners who complain about China’s media restrictions to find something better to do with their time. The crux of his argument was the blocking of any individual site affects only a few thousand people. However, a pervasive culture of media corruption fostered by “foreign MNCs” (multinational corporations) affects everyone in China: -------------------------------- Bobwilliams <a href="http://www.drivenwide.com" rel="nofollow"> social media optimization</a> The week before last I had lunch with a foreign correspondent who asked me if there was corruption in PR in China. Although I was only providing background, and not speaking to him on the record, I was, to put it politely, diplomatic in my answer. Ever mindful of the brand that graces my business-card, it’s an issue that I tend to tread lightly upon. I did, however, send him on to a friend who has been here longer than me and who works independently and is, therefore, inclined to be more forthcoming about such things. But the topic arose again last week, courtesy of bloggers Bingfeng, of Bingfeng Teahouse, and Myrick, of Asiapundit. Bingfeng fired the first shot in a post telling foreigners who complain about China’s media restrictions to find something better to do with their time. The crux of his argument was the blocking of any individual site affects only a few thousand people. However, a pervasive culture of media corruption fostered by “foreign MNCs” (multinational corporations) affects everyone in China:

——————————–
Bobwilliams

social media optimization

]]> By: Tanyaa http://www.chinavortex.com/2008/06/the-pr-problem-for-chinese-online-public-relations-firms/#comment-4933 Tanyaa Sat, 06 Sep 2008 05:21:42 +0000 http://www.chinavortex.com/?p=251#comment-4933 Social media allows PR professionals to connect with our clients’ audience on an individual basis. Sure, it’s slow to catch on among more traditional clients, but those who “get it” don’t hesitate. ------------- Tanyaa <a>Social Advertising</a> Social media allows PR professionals to connect with our clients’ audience on an individual basis. Sure, it’s slow to catch on among more traditional clients, but those who “get it” don’t hesitate.
————-
Tanyaa
Social Advertising

]]> By: American Astroturfing vs. Chinese Astroturfing | The China Vortex http://www.chinavortex.com/2008/06/the-pr-problem-for-chinese-online-public-relations-firms/#comment-3774 American Astroturfing vs. Chinese Astroturfing | The China Vortex Sun, 13 Jul 2008 15:49:02 +0000 http://www.chinavortex.com/?p=251#comment-3774 [...] As a business and marketing consultant who spends considerable time in China, I get upset when I see marketing and PR terms not used the right way. One thing which is done very frequently in China, but whose terminology is not used correctly, is astroturfing. As a matter of fact, I have not even heard of a Chinese term for astroturfing, even though I have seen it in many forms all the time. In fact, a good deal of what the Internet is used for in China in the BBSes in China, is astroturfing in different forms. [...] [...] As a business and marketing consultant who spends considerable time in China, I get upset when I see marketing and PR terms not used the right way. One thing which is done very frequently in China, but whose terminology is not used correctly, is astroturfing. As a matter of fact, I have not even heard of a Chinese term for astroturfing, even though I have seen it in many forms all the time. In fact, a good deal of what the Internet is used for in China in the BBSes in China, is astroturfing in different forms. [...]

]]> By: The PR Problems of China’s Social Media : China Web2.0 Review http://www.chinavortex.com/2008/06/the-pr-problem-for-chinese-online-public-relations-firms/#comment-2499 The PR Problems of China’s Social Media : China Web2.0 Review Tue, 17 Jun 2008 20:59:17 +0000 http://www.chinavortex.com/?p=251#comment-2499 [...] which featured Daqi.com and other companies which try to manipulate voice online. Sam Flemming, Paul Denlinger, David Wolf and William Moss all have great posts to respond BusinessWeek’s [...] [...] which featured Daqi.com and other companies which try to manipulate voice online. Sam Flemming, Paul Denlinger, David Wolf and William Moss all have great posts to respond BusinessWeek’s [...]

]]>