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As far as I know Baidu also uses quality factors to define the CPC, which is e.g. relevance between keyword, ad and landing page content. But this quality factor only pays into the CPC to a small extent, so still the keyword bid is the most important position influence factor.

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- Does Baidu always still list the 10 paid links first before organic results? or are they mixing in organic and paid in this key first 10 link real estate? if so, is this all or some and if some what are the criteria? (so business keywords are still all paid etc)
- If pagerank isnt in their organic algorithm, what are the key things a webmaster/blogger/startup should know for SEO? Or perhaps per above SEO isnt even on peoples radar and its all about RMB!
- User Generated content scores very well in Googles organic algorithm (richer content and many links), is this the same for Baidu? So BBS is full of great info but I heard rarely found in search!
- How effective is “Key Character” relevancy in Chinese vs Keyword? I understood much more difficult to deal with and less relevant. What will this mean for monetizing the mid and long tail Chinese web as it grows?

Thx!

How would you count links for a landing page that is specifically created for an ad campaign? It’s a new page.

If you’re an advertiser on Adwords for the “Search network” it’s not about the relevancy of other pages but it’s about the relevancy of my own ad. If I want my ad to be displayed for a search like “Shanghai hotels” I like it to positioned at the top of the right hand column or even better on top of the “organic” search results. If my ad is not relevant, because it’s about “beijing hotels”, that’s my problem.

Something else is, if I want do a campaign on China related websites. I can research which websites seem to have quality. Once could use Pagerank as a factor for this, but the only pagerank you have available to base your decisions on is the Pagerank shown to you if you use certain tools, also called toolbar pagerank. The toolbar pagerank is not the internal (real) pagerank used by Google and one can still argue the weight of this factor. More interestingly to know for this kind of campaigns are traffic (visitors), country of origin of traffic, etc. But this is not the kind of campaign I will run on the Adwords search properties.

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You are right, strictly speaking PageRank does not figure into the Adwords service offering.

But, if I were a prospective advertiser wanting to target a certain group, PageRank would give me some information about how well this page is respected and trafficked to by its audience by counting inbound links, which are effectively votes on the page as an authority in the field. PageRank gives me this as an additional variable which I can then reference in planning my online ad campaign.

Baidu’s current algorithms do not give me this information as to how the page is respected as an authority. Without this information, it is hard for the prospective advertiser to get insights into relevancy.

PD

It seems like you’re mixing up the Organic part and the Paid part.

Pagerank (internal pagerank that is) is one of the many factors that plays a role in the organic part of Google.

It does not play a role in the Adwords part.

What does play a role for ads (Adwords), specifically their price and position, is how how high the ctr is, whether the visitor uses the back button to go back to the search page, etc. All factors that are used to gauge the quality, i.e. the relevancy from a user’s point of view

Also, Baidu these days does factor in more than price for ads, like ctr, landing page etc.