All that’s needed is a reasonably educated population, a building that looks nice enough to impress the resident company (even though it may be capable of standing for only 10 years), and an aggressive sales pitch by the overseeing Software Park authority.

I believe the greatest problem outsourcing, and consuming in general faces: advertising. Convincing people they ‘really need’ a $1 plastic brush for cleaning dusk off the keyboard that conveniently hangs next to the monitor via an advanced yet free suction hook. I fail to see the value.

A banking crisis every now and again perhaps should be welcomed. It reintroduces risk into people’s mindset in a very distinct way. I believe the tools do exist, Prospect Theory being an example of a measure of risk that doesn’t have 15 standard-deviation events twice a week. Yet a bank that pursues a more conservative strategy is destined to suffer shareholder wrath.

What we need to do is remember “this time it probably isn’t different”, “beware people thinking and acting in herds” and “no, I don’t need that plastic brush for my keyboard”. And environmentally positive policies, yes.

Sane monetary policy over the long term, not for fire fighting.