Comments on: How Much Can Chinese Bloggers Make From Blogging? http://www.chinavortex.com/2008/03/how-much-can-chinese-bloggers-make-from-blogging/ China | Business | Economy | Internet | Technology Fri, 21 Nov 2008 09:35:39 +0000 http://wordpress.org/?v=2.6.3 By: Ryan http://www.chinavortex.com/2008/03/how-much-can-chinese-bloggers-make-from-blogging/#comment-1748 Ryan Fri, 28 Mar 2008 09:09:41 +0000 http://www.chinavortex.com/2008/03/how-much-can-chinese-bloggers-make-from-blogging/#comment-1748 Great article Paul, and an interesting question over all. But lets be serious for a moment, did you cut that poor cat's tail off? ;-) I think generally online ad networks (Adsense, text links, Yahoo, Baidu, etc.) are a fantastic way for bloggers to make cash - but I think the networks need to scale back their cut. With the standard being 50% divide, it seems rather steep. Obviously the ad networks deserve a nice cut for serving up the ads, and providing a platform for buyers to easily do so, however, those ads do absolutely nothing if the sites they're placed on doesn't push itself as a premium site that can generate boatloads of traffic - which, in my opinion takes a helluva lot more work than an automated platform and some javascript bandwidth. If the online ad networks took less of a cut, leaving more for revenue for the folks that actual do the leg work, there would be more viable content produced, and the networks wouldn't lose the top earners as soon as they get big enough to demand their own rates. Great article Paul, and an interesting question over all. But lets be serious for a moment, did you cut that poor cat’s tail off? ;-)

I think generally online ad networks (Adsense, text links, Yahoo, Baidu, etc.) are a fantastic way for bloggers to make cash - but I think the networks need to scale back their cut. With the standard being 50% divide, it seems rather steep.

Obviously the ad networks deserve a nice cut for serving up the ads, and providing a platform for buyers to easily do so, however, those ads do absolutely nothing if the sites they’re placed on doesn’t push itself as a premium site that can generate boatloads of traffic - which, in my opinion takes a helluva lot more work than an automated platform and some javascript bandwidth.

If the online ad networks took less of a cut, leaving more for revenue for the folks that actual do the leg work, there would be more viable content produced, and the networks wouldn’t lose the top earners as soon as they get big enough to demand their own rates.

]]> By: John G http://www.chinavortex.com/2008/03/how-much-can-chinese-bloggers-make-from-blogging/#comment-1735 John G Wed, 26 Mar 2008 12:17:41 +0000 http://www.chinavortex.com/2008/03/how-much-can-chinese-bloggers-make-from-blogging/#comment-1735 I think a Federated Media for China is a better answer.. Combine the human approach with a tech platform and let bloggers do what they do best.. produce relevant and interesting content. Since monetization rates are still very low in China (CPM/C etc), getting the larger brands involved in the conversation is more practical than bulk inventory adnets.. Perhaps china already has a federated media clone? If they do and when you said adnets for blogs you meant that, well then my response is China web still lacks the monetization infrastructure necessary for it to flourish beyond the 90/10 rule.. I think a Federated Media for China is a better answer.. Combine the human approach with a tech platform and let bloggers do what they do best.. produce relevant and interesting content. Since monetization rates are still very low in China (CPM/C etc), getting the larger brands involved in the conversation is more practical than bulk inventory adnets.. Perhaps china already has a federated media clone? If they do and when you said adnets for blogs you meant that, well then my response is China web still lacks the monetization infrastructure necessary for it to flourish beyond the 90/10 rule..

]]> By: How Much Can Chinese Bloggers Make From Blogging? http://www.chinavortex.com/2008/03/how-much-can-chinese-bloggers-make-from-blogging/#comment-1734 How Much Can Chinese Bloggers Make From Blogging? Wed, 26 Mar 2008 11:07:26 +0000 http://www.chinavortex.com/2008/03/how-much-can-chinese-bloggers-make-from-blogging/#comment-1734 [...] WdPoint Blog wrote an interesting post today onHere’s a quick excerpt For most people, blogs are no longer exciting as they were in 2002, when they first burst on the scene. Part of the reason for this is because although the technology for blogging is mature, an economic model for bloggers has not really taken hold. This is especially the case in China, where there are a huge number of bloggers and the Internet has become hugely popular, but the economic rationale has not yet appeared. Several years ago, there was a lot of talk and conjecture about a long tail [...] [...] WdPoint Blog wrote an interesting post today onHere’s a quick excerpt For most people, blogs are no longer exciting as they were in 2002, when they first burst on the scene. Part of the reason for this is because although the technology for blogging is mature, an economic model for bloggers has not really taken hold. This is especially the case in China, where there are a huge number of bloggers and the Internet has become hugely popular, but the economic rationale has not yet appeared. Several years ago, there was a lot of talk and conjecture about a long tail [...]

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