http://www.journeeseconomie.org/index.ph... viagra where to buy bizimpex fbuy priligy usa
    champix http://www.toulouse-les-orgues.org/?page... http://www.toulouse-les-orgues.org/?page...
cheap ms office 2008 
buy adobe cs4 master collection cheap 
buy windows 7 3 license 
sony vegas 9 price buy rosetta stone japanese language course best price office 2007 pro
    best price abbyy finereader 10 cheap outlook 2003 software best price windows 7 ultimate
cheap microsoft office onenote 2007 download microsoft office 2003 basic oem buy windows 7 product key
Twitter
LinkedIn

Ogilvy Mindshare Report on Chinese Consumer Behavior

chinamobilephoneuser.jpeg

I just came across this Ogilvy Mindshare report on Chinese consumer behavior which goes beyond the normal reports which cover exclusively the Tier 1 cities.

This one also covers the tier two and three cities, which are becoming increasingly important for marketers. According to the report, consumers are still frugal, and are reluctant to go into debt.

How old-fashioned can they get? And I’ll be that they think savings are a good thing…

Sheeesh…




2 Responses to “Ogilvy Mindshare Report on Chinese Consumer Behavior”

  1. Matt Young says:

    Paul,

    Although this report was published with advertisers in mind, I thought there were some interesting implications for HR as well, such as the difficulties of luring Tier 1 residents back home to Tier 3 cities to work in your expanding China company (since people are clearly less satisfied living in Tier 3). A guy from executive search group EPC consulting put this idea in my head before I saw the stats, and the Ogilvy report solidified it. Here’s the write-up on that: http://www.bizcult.com/content/?p=98

  2. Good blog! I really love how it’s easy on my eyes as well as the data are well written. I am wondering how I could be notified whenever a new post has been made. I have subscribed to your rss feed which should do the trick! Have a nice day!