purchase microsoft works calendar purchase 3ds max 8 buy cs3 for mac uk windows 7 professional buy purchase microsoft excel 2007 buying microsoft project 2007 online cost of reason 5 purchase microsoft frontpage 2003 adobe photoshop lightroom 3 best price discount microsoft windows 7 student buying final cut pro online http://www.scripts.com/?cmJ=G5025&cmC=70... http://www.journeeseconomie.org/index.ph... viagra where to buy bizimpex fbuy priligy usa
    champix http://www.toulouse-les-orgues.org/?page... http://www.toulouse-les-orgues.org/?page...
cheap ms office 2008 
buy adobe cs4 master collection cheap 
buy windows 7 3 license 

Ogilvy Mindshare Report on Chinese Consumer Behavior


I just came across this Ogilvy Mindshare report on Chinese consumer behavior which goes beyond the normal reports which cover exclusively the Tier 1 cities.

This one also covers the tier two and three cities, which are becoming increasingly important for marketers. According to the report, consumers are still frugal, and are reluctant to go into debt.

How old-fashioned can they get? And I’ll be that they think savings are a good thing…


2 Responses to “Ogilvy Mindshare Report on Chinese Consumer Behavior”

  1. Matt Young says:


    Although this report was published with advertisers in mind, I thought there were some interesting implications for HR as well, such as the difficulties of luring Tier 1 residents back home to Tier 3 cities to work in your expanding China company (since people are clearly less satisfied living in Tier 3). A guy from executive search group EPC consulting put this idea in my head before I saw the stats, and the Ogilvy report solidified it. Here’s the write-up on that: http://www.bizcult.com/content/?p=98

  2. Good blog! I really love how it’s easy on my eyes as well as the data are well written. I am wondering how I could be notified whenever a new post has been made. I have subscribed to your rss feed which should do the trick! Have a nice day!