Ogilvy Mindshare Report on Chinese Consumer Behavior
I just came across this Ogilvy Mindshare report on Chinese consumer behavior which goes beyond the normal reports which cover exclusively the Tier 1 cities.
This one also covers the tier two and three cities, which are becoming increasingly important for marketers. According to the report, consumers are still frugal, and are reluctant to go into debt.
How old-fashioned can they get? And I’ll be that they think savings are a good thing…
Sheeesh…
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Tags: advertising • business • China • market • marketing • ogilvy • spending
Matt Young said,
January 31, 2008 @ 3:27 am
Paul,
Although this report was published with advertisers in mind, I thought there were some interesting implications for HR as well, such as the difficulties of luring Tier 1 residents back home to Tier 3 cities to work in your expanding China company (since people are clearly less satisfied living in Tier 3). A guy from executive search group EPC consulting put this idea in my head before I saw the stats, and the Ogilvy report solidified it. Here’s the write-up on that: http://www.bizcult.com/content/?p=98